The 2-Minute Primer: Google Ads Keyword Match Types

Google AdsInfographics

Too many times we’ve seen advertisers who don’t harness the power of using different keyword match types in their Google AdWords campaigns.

There are actually four major keyword match types in Google Ads (AdWords) but if you’ve never used these before, you could be paying too much for your traffic and conversions.

I’ve put together an infographic summary of what these keyword match types really mean, feel free to share this primer on your own blog or even print it out and hang it on the wall. 🙂

AdWords Keyword Match Types

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