GA4 audit workshop for B2B tech companies

Watch the workshop on-demand below to get insights and learnings from 50+ different Google Analytics 4 audits.

(Free on-demand video, available for a limited time only)

Holini - Google Premier Partner
Holini - Premier Partner Awards 2023

What to expect from the workshop

In the summer of 2023, transitioning to GA4 became a major change for Google Analytics users. But how successful was this migration? Our workshop aims to address the common mistakes B2B companies have made when implementing GA4.

We’ll provide insights from auditing 50+ GA4 accounts, focusing on B2B tech companies. Attendees will receive a custom-made Looker Studio self-auditing template designed to help identify common issues in GA4 accounts.

Topics will include managing spam traffic, resolving “unassigned” and “not set” values, and understanding the complexities of GA4, such as handling PII data and consent practices.

Watch the workshop to learn about typical GA4 migration mistakes and receive guidance on auditing your account.

Analytics Audit Workshop
Get private access to the workshop recording.

Figure out if you can trust your Google Analytics 4 data.

What you’ll learn – key takeaways & workshop highlights


How to take a critical look at your current Google Analytics (GA4) situation.


Learn the most common GA4 setup mistakes made by B2B companies.


Understand what causes “unassigned” and “not set” traffic and how to solve it.


Learn how you can increase your data quality and accuracy.

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Expect a no-fluff session packed with insights on Google Analytics in B2B.

Speaker & instructor of the workshop

Artur leads the Analytics Developers Team at Holini and brings over six years of hands-on experience in analytics to our workshop.

His expertise lies in developing analytics processes and data infrastructure, along with data analysis and creating visual presentations for B2B companies. He is proficient in using tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), BigQuery, and Looker Studio.

Speaker & instructor: Artur Marharian from Holini

What B2B marketers are saying about Holini

Elena Benito Ruiz - Beebole

“Working with Holini has been one of my greatest experiences about data-driven analytics. I have worked with several agencies and analytics professionals in the past and I have never seen such a level of implication, accuracy and relevant advice. I have liked especially their hands-on approach, it’s not that you get an amazing audit full of specific steps but also someone who will implement them with the precision of a surgeon. They also created ad-hoc reports on GA for a better understanding of all the event tracking they have deployed.

I would like to recommend them, whenever you need analysts with in-depth technical knowledge of GA and GTM implementation or a Google ads agency that delivers.”

Elena Benito Ruiz
Chief Marketing Officer at BeeBole
Sam Lepak

“After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini.

The Holini team was able to understand the problem instantly and shared detailed solutions that even a non-developer could easily understand (I’m a marketer). Their help has been insurmountable to our company’s growth, in which we have a plan in place to accurately track users and make data-driven data solutions.

Being a former Director of Paid Media at a large growth agency (100+ org), we couldn’t even solve this problem. That said, the team at Holini knows their stuff, and I highly recommend anyone looking for agency services.”

Sam Lepak
Head of Growth at Matter

It’s a free, on-demand video that is available for a limited time only.