Google Ads Deep Dive: Account Structure

Watch the workshop recording below to understand the hidden impact of account structure + ensure you’re not wasting budget due to suboptimal structuring.

(Free on-demand video, available for a limited time only)

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What to expect from the workshop

We’ll be sharing our approach to structuring Google Ads accounts. We’ll cover the main questions to ask yourself in the process to help ensure you’re setting your account up for success and not wasting budget on inefficiencies caused by suboptimal structuring.

Expect a no-fluff session packed with practical examples and insights on what’s working, what’s not, and what to avoid – insights that could significantly shift your perspective.

Watch the workshop to gain the confidence and tools to ensure your advertising efforts are moving in the right direction.

Google Ads Deep Dive: Account Structure
Get private access to the workshop recording.

Speaker & instructor: Liis Laisaar from Holini

Learn about the latest best practices & lesser-known helpful insights for account structuring.

What you’ll learn – key takeaways & workshop highlights


How to take a critical look at your current Google Ads account structure.


Which structures, based on our learnings, are proven most useful for B2B.


How to interpret account structure to identify further optimisation opportunities.


Ideas for key questions and conversations for your team.

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Expect a no-fluff session packed with insights on Google Ads in B2B.

Speaker & instructor of the workshop

Liis has been a hands-on Google Ads Specialist in Holini for seven years.

During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

Speaker & instructor: Liis Laisaar from Holini

What B2B marketers are saying about Holini

Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff

“Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.

I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

Merily Leis
Head of Marketing at Klaus

It’s a free, on-demand video that is available for a limited time only.