GTM Server-Side Tagging: Improve Your Data Quality, Site Performance, and Privacy

Based on our discussion, we’ll develop a customized server-side tracking strategy that aligns with your goals.

We’ll provide you with a detailed implementation plan that outlines the steps, timeline, and resources required for the project.

Our team of experts will proceed with the technical implementation of server-side tracking, ensuring all relevant data points are captured accurately and preparing tech tasks for implementation.

We’ll integrate the server-side tracking solution with your existing marketing and analytics platforms, such as Google Analytics, Google Ads, Meta, etc.

We’ll ensure that the server-side tracking setup complies with data privacy regulations, protecting the privacy and security of user data.

We’ll thoroughly test and ensure the server-side tagging system works correctly as expected.

We’ll provide you with detailed, user-friendly step-by-step guides for all the setups we implement. In addition to written guides, we’ll also record videos of the setups. With this approach, you’ll have both written and visual documentation that’s crystal clear and easy to follow.

No, they complement each other. While client-side GTM is needed to send data to the GTM server-side container for specific events, server-side tagging enhances site performance by reducing redundant data requests and processing on the visitor’s device.

The setup time can vary depending on your specific requirements and the availability of your devs, but we aim for a smooth process. Typically, it takes from 1 week to a month to get everything up and running.

Your first point of contact will be one of our analytics developers – they will be working on your accounts (creating a strategy, leading the implementation, and configuring), leading the project, and communicating with you on a daily basis.

In addition, our analytics developer team lead will be involved in the process as the strategist to ensure our agreements are met.

Our fee depends on your goals and the scope of work. Let’s talk about what you’re trying to accomplish first and then we’ll work out a fee based on that.

For an extra fee, you can access our dedicated support team, ready to address any questions or issues that may arise after the GTM server-side tagging project. The additional support package includes a dedicated analytics developer, technical support, training, ad-hoc requests and monitoring on a weekly basis.

Send us a direct message (info@holini.com) or get in touch with us via contact form and our analytics developers Team Lead will get back to you as quickly as possible.