Meet the Team

Experience matters. No interns, no juniors, no learning on your dime.

The Holini Story

The average annual employee turnover rate in PPC agencies is 30 percent, meaning a substantial portion of employees are unhappy — they’re craving professional development, are underpaid, over-booked and forced to work on accounts they aren’t passionate about.

Unhappy employees rarely stay in their jobs for long so agencies fill vacancies with interns and junior specialists. Naturally, the expertise is not comparable and a decline in quality soon follows.

When founding Holini, our goal was to break the agency status quo and do something unheard of – make the team members’ happiness our no. 1 priority.

This means constant learning, fair pay, only working with carefully chosen clients and ensuring no-one is over-booked. And yes, this means sacrificing short term gains but we’re playing the long game.

Happy people make happy clients. Scroll down to meet the Holini family.

Meet Holini PPC account managers

Happy people make happy clients

Andres Ruul, Google Ads Team Lead, Co-founder at Holini - PPC Agency

Andres Ruul

Team Lead, Partner
Google Ads

Andres is the strategist, team lead and our in-housebrain surgeon” for the all-mighty brain of Google. His main role is to support our Google Ads team and regularly oversee clients’ accounts to make sure all budgets are invested in a way that brings maximum value.

He’s an engineer at heart (and according to the writing on his university MSc diploma), an innovator and a problem-solver who is best at diving deep and understanding complex processes.

When he’s not working, Andres can be found on the sports field, enjoying a good book, travelling or spending time with his friends and family.

Reimo Ärm, Facebook Ads Team Lead at Holini - PPC Agency

Reimo Ärm

Team Lead, Partner
Facebook Ads

Reimo is the strategist and team lead who has been successfully running Facebook Ads in 30+ countries with yearly budgets larger than €7M.

He’s also an experienced speaker and trainer who has given lectures at universities and helped multiple in-house teams to level up their Facebook Ads skills.

When Reimo is not working, he can be probably found running around the forest, practicing the ukulele or playing Xbox with his brothers.

Liis Laisaar, Google Ads Growth Consultant at Holini - PPC Agency

Liis Laisaar

Senior Growth Consultant
Google Ads

Liis is our senior Google Ads consultant with a diverse portfolio ranging from e-commerce and financial services to SaaS and B2B businesses.

She helps the digital marketing community up their game by speaking at events and giving lectures at universities. She occasionally lets her creative juices flow and creates blog articles + YouTube videos on the endless options in Google Ads.

When she wants to give her brain a rest she can most likely be found playing with her dogs, dancing, running, hiking, snowboarding or whipping up an amazing kinoa salad.

Taavi Kalvi, Google Analytics Expert and Co-founder at Holini - PPC Agency

Taavi Kalvi

Analytics Developer, Partner
Analytics / GTM

Taavi is a data geek. Over the years, he has spoken at various conferences, published a number of articles and answered hundreds of questions related to Google Analytics & GTM in official product forums and support communities.

Taavi loves to dig deep into topics related to web development, data collection and analysis to provide invaluable support to his colleagues, clients and blog readers within the world of digital analytics.

When he’s not digging deep into data, he can most likely be found eating a delicious Caesar salad, pumping iron at the gym or bungee jumping somewhere.

Marek Meiesaar, Business Development and Co-founder at Holini - PPC Agency

Marek Meiesaar

Business Development, Partner
Google Ads / Facebook Ads

Marek has over 12 years of extensive experience in data-driven marketing industry in different roles — from conversion-oriented designer to PPC practitioner.

He has managed PPC budgets larger than €1M per year in the past and helped companies across the globe drive continuous revenue growth.

When he’s not working on the business development, he’s probably rowing on a lake, reading books about history, investing or traveling around the world.

Kadri Ronk, Google Ads Growth Consultant at Holini - PPC Agency

Kadri Ronk

Senior Growth Consultant
Google Ads

Kadri is our sharp Google Ads growth consultant who has a strong background in online marketing. Blending analytical and creative thinking, she’s a valuable asset to our clients helping them navigate the overpopulated digital market.

She has gained experience in several digital agencies and has managed profitable online campaigns across multiple channels for local and international clients.

When Kadri is not working, she can be found cruising on a bike around the town, wandering at music festivals, eating some Instagram-worthy smoothie bowls or taking a break in nature.

Karolina Krolicka, Google Ads Growth Consultant at Holini - PPC Agency

Karolina Królicka

Senior Growth Consultant
Google Ads

Karolina is our senior Google Ads growth consultant with a strong background in digital marketing. She brings to the team over 5 years of PPC experience from a client’s side. Before joining Holini, she worked for international B2B, SaaS, FinTech and marketplace companies.

She enjoys being exposed to a variety of problems at the same time as it helps her stay creative and continuously look for better solutions.

During her spare time, she enjoys a hike in nature, a good book or some 1-on-1 time with PlayStation.


Senior Growth Consultant
Facebook Ads

We are looking for an experienced Facebook specialist to join our amazing team. Take a look at our Careers page to read more.


Establish Holini as the most recommended boutique PPC agency that helps businesses grow globally.


Improve the lives of great people – this includes our team, clients, partners, friends and everyone we meet.

Our Core Values

With our people, our clients and our partners at our core, we live these values.

Holini PPC Agency core values: Believe in people

Believe in people

We’re creating a people-first culture, where everyone’s opinions matter and things get done together.

Holini PPC Agency core values: Believe in people

Enjoy what you do

We love what we’re doing and we celebrate little victories and milestones in our business and personal life.

Holini PPC Agency core values: Continuous growth

Encourage continuous growth

We continuously improve and share our knowledge, challenge ourselves and support each other.

Holini PPC Agency core values: Long-terms relationships

Develop long-term relationships

We treat our clients and partners with the intent of having long-term relationships.

Holini PPC Agency core values: Integrity

Act with integrity

We make our decisions with integrity and we’re honest and open about everything we do.

Holini PPC Agency core values: Getting things done

Provide value

We focus on high impact work while keeping our promises and holding ourselves accountable for results.

Accelerate your growth by partnering up with senior specialists.