Meet the Team

Experience matters. No interns, no juniors, no learning on your dime.

The Holini Story

The average annual employee turnover rate in PPC agencies is 30 percent, meaning a substantial portion of employees are unhappy — they’re craving professional development, are underpaid, over-booked and forced to work on accounts they aren’t passionate about.

Unhappy employees rarely stay in their jobs for long so agencies fill vacancies with interns and junior specialists. Naturally, the expertise is not comparable and a decline in quality soon follows.

When founding Holini, our goal was to break the agency status quo and do something unheard of – make the team members’ happiness our no. 1 priority.

This means constant learning, fair pay, only working with carefully chosen clients and ensuring no-one is over-booked. And yes, this means sacrificing short term gains but we’re playing the long game.

Happy people make happy clients. Scroll down to meet the Holini family.

Meet Holini PPC account managers

Happy people make happy clients

Andres Ruul

Growth Strategist
Google Ads / Facebook Ads

Andres is the strategist and our in-housebrain surgeon” for the all-mighty brain of Google. His main role is to support our Google Ads team and regularly oversee clients’ accounts to make sure all budgets are invested in a way that brings maximum value.

He’s an engineer at heart (and according to the writing on his university MSc diploma), an innovator and a problem-solver who is best at diving deep and understanding complex processes.

When he’s not working, Andres can be found on the sports field, enjoying a good book, travelling or spending time with his friends and family.

Liis Laisaar

Business Development
Google Ads

Liis is our senior Google Ads consultant with a diverse portfolio ranging from e-commerce and financial services to SaaS and B2B businesses. She is also taking care of the growth of Holini.

She helps the digital marketing community up their game by speaking at events and giving lectures at universities. Occasionally she lets her creative juices flow and creates content around all things Google Ads.

When she wants to give her brain a rest she can most likely be found playing with her dogs, dancing, running, hiking, snowboarding or whipping up an amazing kinoa salad.

Karolina Królicka

Senior Growth Consultant, Team Lead
Google Ads

Karolina is our senior Google Ads growth consultant with a strong background in digital marketing. She brings to the team over 5 years of PPC experience from a client’s side. Before joining Holini, she worked for international B2B, SaaS, FinTech and marketplace companies.

She enjoys being exposed to a variety of problems at the same time as it helps her stay creative and continuously look for better solutions.

During her spare time, she enjoys a hike in nature, a good book or some 1-on-1 time with PlayStation.

Sergei Mishenkov

Senior Growth Consultant
Facebook Ads

Sergei is our Facebook Ads growth consultant with thorough experience in running six-figure budget Facebook ad campaigns and leading international B2B sales teams. He studied law in university, but got bored, went traveling and lived in different countries for a couple of years.

His two big passions are marketing and gaming. Loves making games more than playing them. Sergei once was a co-owner of an escape room & real-life quest business.

Interested in psychology, enjoys cross-country cycling, indoor gardening, hot Asian food, and traveling.

Taavi Kalvi

Analytics Developer
Analytics / GTM

Taavi is a data geek. Over the years, he has spoken at various conferences, published a number of articles and answered hundreds of questions related to Google Analytics & GTM in official product forums and support communities.

Taavi loves to dig deep into topics related to web development, data collection and analysis to provide invaluable support to his colleagues, clients and blog readers within the world of digital analytics.

When he’s not digging deep into data, he can most likely be found eating a delicious Caesar salad, pumping iron at the gym or bungee jumping somewhere.

Nele Õnnis

Senior Growth Consultant
Google Ads

Nele is our senior Google Ads growth consultant with both client-side and agency experience in brand and performance marketing as well as digital strategy creation.

Before joining Holini, she supported the digital growth of various companies in the retail, automotive, finance and healthcare sectors for over 7 years. As a way of giving back to the community, she is also delivering lectures to BA and MA students at universities.

During her spare time, Nele enjoys taking outdoor walks, snowboarding and playing tennis. She is convinced that every activity needs to be tried at least once before being disregarded, which is why she can often be found challenging herself with completely new activities.



Senior Growth Consultant
Facebook Ads / Google Ads

We are looking for experienced specialists to join our amazing team. Take a look at our Careers page to read more.


Mattia Carducci

Analytics Developer
Analytics / GTM

Mattia is an experienced Analytics Developer, with strong hands-on experience from working in Google’s own Google Tags and Shopping department where he was responsible for data collection flows.

He studied Computer Science at university and started his career as an eCommerce manager. He finds great satisfaction in solving any and all logical problems despite their tricky nature. So anything to do with data tracking is an excellent battlefield for him.

If not behind a PC, you can most likely find him with a compass in hand on an indefinite mountain or preparing some food for his belly and soul. He is an Italian after all.


Establish Holini as the most recommended boutique PPC agency that helps businesses grow globally.


Improve the lives of great people – this includes our team, clients, partners, friends and everyone we meet.

Our Core Values

With our people, our clients and our partners at our core, we live these values.


Believe in people

We’re creating a people-first culture, where everyone’s opinions matter and things get done together.


Enjoy what you do

We love what we’re doing and we celebrate little victories and milestones in our business and personal life.


Encourage continuous growth

We continuously improve and share our knowledge, challenge ourselves and support each other.


Develop long-term relationships

We treat our clients and partners with the intent of having long-term relationships.


Act with integrity

We make our decisions with integrity and we’re honest and open about everything we do.


Provide value

We focus on high impact work while keeping our promises and holding ourselves accountable for results.

Accelerate your growth by partnering up with senior specialists.