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The average annual employee turnover rate in PPC agencies is 30 percent, meaning a substantial portion of employees are unhappy — they’re craving professional development, are underpaid, over-booked, and forced to work on accounts they aren’t passionate about.
Unhappy employees rarely stay in their jobs for long so agencies fill vacancies with interns and junior specialists. Naturally, the expertise is not comparable and a decline in quality soon follows.
When founding Holini, our goal was to break the agency status quo – make the team members’ happiness our no. 1 priority.
This means constant learning, fair pay, only working with carefully chosen clients, and ensuring no-one is over-booked. And yes, this means sacrificing short-term gains but we’re playing the long game.
Happy people make happy clients. Scroll down to meet the Holini team.
Andres is the strategist and our in-house “brain surgeon” for the all-mighty brain of Google. His main role is to support our Google Ads team and regularly oversee clients’ accounts to make sure all budgets are invested in a way that brings maximum value.
He’s an engineer at heart (and according to the writing on his university MSc diploma), an innovator and a problem-solver who is best at diving deep and understanding complex processes.
When he’s not working, Andres can be found on the sports field, enjoying a good book, travelling or spending time with his friends and family.
She helps the digital marketing community up their game by speaking at events and giving lectures at universities. Occasionally she lets her creative juices flow and creates content around all things Google Ads.
When she wants to give her brain a rest she can most likely be found playing with her dogs, dancing, running, hiking, snowboarding or whipping up an amazing kinoa salad.
Michal is our Senior Google Ads consultant with over five years of experience. He has worked with various businesses, including B2B, SaaS, and eCommerce companies. He has been involved in digital marketing agencies and has experience as a freelancer.
He has a great passion for advertising and marketing. He’s always keen to learn new things and develop his skills. Outside-the-box thinking and always looking for alternative solutions bring joy to his work.
When Michal is offline, you can find him playing the guitar and chilling with his two cats.
Artur has extensive experience in Google Analytics and GTM. He started his path as a Google Ads support agent and continued as a freelancer, where he worked a lot with eCommerce and SaaS businesses.
Besides creating tracking and data infrastructure, he loves analyzing the data, building visualizations that tell a story and learning new skills.
When he is AFK, he likes snowboarding, football, gym, hiking, and camping with his family and friends.
Mikołaj is our senior Google Ads consultant with over 5+ years of experience working in various digital marketing agencies.
His primary focus has been on scaling different B2C and B2B platforms using Google Ads and CRO. He also has a master’s degree in e-business from the Warsaw School of Economics.
When he’s not working, he can most likely be found playing football or doing extreme sports (windsurfing, BMX street riding). Mikołaj is also an avid dog lover and a vinyl record fan.
Everin is our solution-oriented multitasker, whose primary mission is to improve the operational systems, processes, and policies supporting our vision and mission.
With her upbeat and forward-thinking attitude, strong work ethic, and desire to learn, grow and succeed, she excels in building relationships between our clients and teams and does it with great passion.
When in airplane mode, she can be found in South Estonia, enjoying the countryside or behind a piano creating music.
His passion for creating visually stunning and technically sound solutions has driven his IT and marketing work for over a decade.
When he is OOO, he can be found outside running, lifting weights in the gym, or in the forest casually hiking.
Our Analytics Developer, Paweł, has diverse experience working with marketing agencies and businesses. Initially, he began his career as a performance marketing specialist, but he discovered that technical marketing is his forte.
Paweł has a passion for thoroughly understanding clients’ businesses and assisting them in growing by implementing tracking, analyzing data, and developing visualizations.
In his free time, Paweł enjoys relaxing in nature, cycling, watching movies, and playing tennis, in which he is also an instructor.
Mathias, our Growth Manager, brings a unique blend of skills and experiences to the table. His wanderlust has led him to explore over 60 countries and his passion for travel has given him a worldly perspective that sets him apart from other digital marketers.
Mathias is not just a digital marketer, he is an entrepreneurial spirit who has founded e-commerce ventures and mentored companies with data-driven marketing knowledge. His enthusiasm for seeing projects succeed and create real change in the world is truly inspiring.
Beyond the digital realm, Mathias loves riding the waves, playing tennis, and capturing the beauty of the world and people through his camera lens.
Establish Holini as the most recommended boutique Google Ads agency that helps businesses grow globally.
Improve the lives of great people – this includes our team, clients, partners, friends and everyone we meet.
With our people, our clients and our partners at our core, we live these values.