The Holini Story
The average annual employee turnover rate in PPC agencies is 30 percent, meaning a substantial portion of employees are unhappy — they’re craving professional development, are underpaid, over-booked, and forced to work on accounts they aren’t passionate about.
Unhappy employees rarely stay in their jobs for long so agencies fill vacancies with interns and junior specialists. Naturally, the expertise is not comparable and a decline in quality soon follows.
When founding Holini, our goal was to break the agency status quo – make the team members’ happiness our no. 1 priority.
This means constant learning, fair pay, only working with carefully chosen clients, and ensuring no-one is over-booked. And yes, this means sacrificing short-term gains but we’re playing the long game.
Happy people make happy clients. Scroll down to meet the Holini team.
Happy people make happy clients
Andres is the strategist and our in-house “brain surgeon” for the all-mighty brain of Google. His main role is to support our Google Ads team and regularly oversee clients’ accounts to make sure all budgets are invested in a way that brings maximum value.
He’s an engineer at heart (and according to the writing on his university MSc diploma), an innovator and a problem-solver who is best at diving deep and understanding complex processes.
When he’s not working, Andres can be found on the sports field, enjoying a good book, travelling or spending time with his friends and family.
Liis is our senior Google Ads consultant with a diverse portfolio ranging from e-commerce and financial services to SaaS and B2B businesses. She is also taking care of the growth of Holini.
She helps the digital marketing community up their game by speaking at events and giving lectures at universities. Occasionally she lets her creative juices flow and creates content around all things Google Ads.
When she wants to give her brain a rest she can most likely be found playing with her dogs, dancing, running, hiking, snowboarding or whipping up an amazing kinoa salad.
Karolina is our senior Google Ads growth consultant with a strong background in digital marketing. She brings to the team over 5 years of PPC experience from a client’s side. Before joining Holini, she worked for international B2B, SaaS, FinTech and marketplace companies.
She enjoys being exposed to a variety of problems at the same time as it helps her stay creative and continuously look for better solutions.
During her spare time, she enjoys a hike in nature, a good book or some 1-on-1 time with PlayStation.
Mattia is an experienced Analytics Developer, with strong hands-on experience from working in Google’s own Google Tags and Shopping department where he was responsible for data collection flows.
He studied Computer Science at university and started his career as an eCommerce manager. He finds great satisfaction in solving any and all logical problems despite their tricky nature. So anything to do with data tracking is an excellent battlefield for him.
If not behind a PC, you can most likely find him with a compass in hand on an indefinite mountain or preparing some food for his belly and soul. He is an Italian after all.
Taavi is a data geek. Over the years, he has spoken at various conferences, published a number of articles, and answered hundreds of questions related to Google Analytics & GTM in official product forums and support communities.
Taavi loves to dig deep into topics related to web development, data collection and analysis to provide invaluable support to his colleagues, clients and blog readers within the world of digital analytics.
When he’s not digging deep into data, he can most likely be found eating a delicious Caesar salad, pumping iron at the gym or bungee jumping somewhere.
Nele is our senior Google Ads growth consultant with both client-side and agency experience in brand and performance marketing as well as digital strategy creation.
Before joining Holini, she supported the digital growth of various companies in the retail, automotive, finance and healthcare sectors for over 7 years. As a way of giving back to the community, she is also delivering lectures to BA and MA students at universities.
During her spare time, Nele enjoys taking outdoor walks, snowboarding and playing tennis. She is convinced that every activity needs to be tried at least once before being disregarded, which is why she can often be found challenging herself with completely new activities.
Peter is our Senior Google Ads Growth Consultant who has over 4 years of experience managing international accounts with budgets from $500 to $150k. During his previous agency experience he has been able to deliver 2x and 3x growth to various Ecommerce & lead generation projects.
He enjoys solving complex problems and coming up with new ways of delivering better results for his clients.
Privately he’s an amateur musician, who enjoys playing some tasty Led Zeppelin’s riffs on an electric guitar. He also has a softer side – he enjoys cooking and spending time in nature (preferably sleeping in a tent in one of the Polish national parks, while being harassed by wild hogs, true story).
Mirko is our Senior Google Ads specialist with over 5 years of pre-Holini experience helping international businesses of various shapes and sizes successfully scale their results.
He has a degree in Computer Science and has spent most of his career working in eCommerce. For example, being responsible for the entire online experience of one of Europe’s largest telco companies across multiple countries.
In his work, he likes to challenge himself to find creative solutions to complex problems.
During his spare time, Mirko enjoys playing tennis and volleyball as well as spending quality time with his kids.
Everin is our solution-oriented multitasker, whose primary mission is to improve the operational systems, processes, and policies supporting our vision and mission.
With her upbeat and forward-thinking attitude, strong work ethic, and desire to learn, grow and succeed, she excels in building relationships between our clients and teams and does it with great passion.
When in airplane mode, she can be found in South Estonia, enjoying the countryside or behind a piano creating music.
Mikołaj is our senior Google Ads consultant with over 5+ years of experience working in various digital marketing agencies.
His primary focus has been on scaling different B2C and B2B platforms using Google Ads and CRO. He also has a master’s degree in e-business from the Warsaw School of Economics.
When he’s not working, he can most likely be found playing football or doing extreme sports (windsurfing, BMX street riding). Mikołaj is also an avid dog lover and a vinyl record fan.
Ranyere has been doing analytics for over 10 years, with the last 5 years focused on implementation and the technical aspect of it.
Beyond the workplace, Ranyere has been actively involved in analytics forums, notably Google Analytics and Google Tag Manager forums, where he used to both help and learn a great deal. In addition, Ranyere has been involved in organizing analytics conferences.
Apart from work and analytics, life is quite ordinary, what doesn’t mean it’s boring since being between the UK and Italy, drinking Guinness at a Covent Garden pub or espresso at a bar in Trastevere, to name but a few, is what he could call his humble version of La Dolce Vita.
When not working or tasting the delights of life, Ranyere is a devoted family man and a workout enthusiast (ish).
Do you have what it takes to become our team member?
Take a look at our careers page to see our current job openings.
Vision
Establish Holini as the most recommended boutique Google Ads agency that helps businesses grow globally.
Mission
Improve the lives of great people – this includes our team, clients, partners, friends and everyone we meet.
Our Core Values
With our people, our clients and our partners at our core, we live these values.