UTM Builder Spreadsheet Templates and Tools Reviewed (2019)

Looking for the best Google Analytics URL builder spreadsheet or tool for your company?

You’re in luck! We’ve made the task easier and gathered 7 different UTM builder spreadsheets and tools in one comprehensive list.

Google Analytics URL Builder Spreadsheet Templates

There are lots of different Google Analytics URL builder spreadsheet templates available that help you generate Google Analytics’ tracking links in minutes.

Here’s a list of the most popular UTM builder spreadsheets that I know (feel free to make a copy!):

1. URL Builder Spreadsheet – Amazee Metrics
2. URL Builder Spreadsheet – Link To Sheets
3. URL Builder Spreadsheet – Hallam Internet
4. URL Builder Spreadsheet – Cardinal Path
5. URL Builder Spreadsheet – Holini – our favorite one!
6. URL Builder Spreadsheet – Annielytics
7. URL Builder Spreadsheet – LinkdMe

Google Analytics URL Builder Tools

Check out the tools’ top features, pricing, and what’s interesting about them – and find a solution fit for your business.

1. Terminus

Top Features:

• You can define naming conventions for various marketing channels

Users can define naming conventions for various marketing channels. e.g. if someone defines a UTM campaign name convention for their email newsletter to be <interval>-<date>, they can express that in Terminus and dynamically configure their Google Analytics URL builder. This reduces the need for documentation and enforces conventions more consistently.

• You can generate a fully UTM tracked email in a couple of clicks

Terminus can help quickly add UTM tags to all the URLs in an email. Just specify your email HTML and Terminus will generate a fully UTM tracked email (optionally using shortened-urls) in a couple of clicks. All the URL building features, like naming conventions, presets, labels, redirect codes, etc. are available in this builder.

• You can easily organize your URLs/UTMs along with fine-grained team permissions

Terminus allows organizing URLs/UTMs using projects, labels, etc. along with fine grain team permissions. An admin can set team member permissions to allow creating only certain UTM parameters, say utm_content, but not any other UTM parameters. All the URLs and UTMs are also tagged with their creator for clear auditing. These features can be very useful in a team environment.

What’s interesting about this Google Analytics UTM builder?

Most UTM building tools will try to force you into a specific workflow. Terminus takes the opposite approach. It’s designed to be as flexible as possible. Terminus actually consists of several UTM building tools and not just one UTM URL builder.

It has a main UTM URL builder that you can configure for your own specific needs with conventions, custom parameters, redirect codes (for dropping retargeting pixels), info fields, etc. It also has a multi-tag UTM builder which you can use to create several URLs with multiple sets of UTM tags (e.g. when sharing a blog post on several social networks) in a couple of clicks.

Do they have a Chrome Extension?

Yes. Download the Terminus Chrome Extension here.

How much does it cost?

Starting from $24/month per user (21 days free trial)

2. CampaignTrackly

Top Features:

• You have centralized UTM campaign management for better transparency

You can instantly access your full UTM campaign history and assets. They have built a centralized database that automatically saves all your UTM campaigns so that they can be accessed at any time from anywhere. 

• You can analyze results using auto-generated graphs and charts

You can visualize your UTM campaign performance with your automated access to Google Analytics campaign data. You can view how your UTM campaigns are performing across channels in seconds – you can sort through UTM tags, dates, campaign names, and conversions in one screen.

• You can use standardized rules to eliminate errors

You can standardize the use of the naming conventions of your UTM campaigns to eliminate errors and under-reporting. 

What’s interesting about this Google Analytics UTM builder?

You can easily integrate this tool with Google Analytics, Buffer and Bitly and it’s compatible with Kissmetrics and most other analytics tools as well. In addition, it’s suitable for users of all email tools (ESPs) including Marketo, Hubspot, GetResponse, and ActiveCampaign.

Do they have a Chrome Extension?

Yes, they have a Chrome Extension.

How much does it cost?

They have a free and paid version. Paid version starts from $9.95/Mo.

3. LinkdMe

Top Features:

• You can easily find tagged URLs that you have previously created

This comes in handy when you need to look up a particular campaign URL that you have created before to follow consistency when building new ones. With advanced date filters, filters on individual UTM parameters and a search option, they have made it really easy to find the campaign URL that you’re looking for.

• You can easily create a similar campaign URL

Most of the time you only need need to change a source or medium in an existing campaign URL. LinkdMe has made it very easy with the help of “Create Similar Campaign URL” feature. All the fields are pre-populated with the specific parameters and you only need to change the ones you want.

• You can automatically create QR codes

LinkdMe automatically creates QR codes for each campaign URLs so it’s easy for you to use campaign URLs offline in brochures, flyers, business cards, offline conferences etc

What’s interesting about this Google Analytics UTM builder?

One of the most common pitfalls in creating campaign URLs is consistency. If there’s no consistency in naming the URL parameters, all data within Google Analytics becomes unusable.

LinkdMe aims to solve this in the most straightforward way without any confusing elements. With auto suggestions for all parameters, options to save most used UTM combinations as presets, easy URL shortening, bulk export of campaign URLs, this tool is a must-have for all digital marketers.

Do they have a Chrome Extension?

No, they don’t but they have a free UTM Builder Spreadsheet template that helps you organize your UTM campaigns.

How much does it cost?

Starting from $15/month. You can check out the demo account first.

4. Campaignalyzer

Top Features:

• You can add extra parameter to your URL

CampaignAlyzer allows you to specify a sixth query parameter to use to push campaign information to your desired analytics tool.

• You can go beyond the Google Analytics default attribution model

You have an option to attribute your conversions to the very first campaign or the most recent one.

• You can leave internal messages about your tagged URL for future reference

It helps your team members answer questions about your custom campaigns. These notes are available to everyone, so your entire team has the latest information about any given custom campaign.

What’s interesting about this Google Analytics UTM builder?

It has a multi-level access feature so you can choose specific privileges for administrators, editors, and read-only users.

Do they have a Chrome Extension?

No, they don’t.

How much does it cost?

Starting from $99/month.

5. Lickstats

Top Features:

• You can dynamically add meaningful UTM tags to your URLs

You can track leads once they have landed on your website using Google Analytics. For example, if someone clicks on lickst.at/hello on Facebook and lands on lickstats.com, Lickstats will automatically add UTM tags to the URL based on the alias (hello).

• Your short links can be easily segmented

Lickstats helps you track the performance of different visuals, influencers or any other aspect you wish to A/B test. For example lickst.at/hello/sun vs lickst.at/hello/taavi

• Your statistics are browsable down to the hour and remain accessible forever

You can browse from yearly to monthly to daily to hourly stats with a simple click (or tap).

What’s interesting about this Google Analytics UTM builder?

Lickstats is the only short link tool that adds UTM tags dynamically and supports segmentation. This is huge for tying up your marketing mix and figuring out which ideas perform the best.

Do they have a Chrome Extension?

Yes, they have a Chrome Extension.

How much does it cost?

They have a free and paid version. Paid version starts from $9/Mo.

6. CampaignTail

Top Features:

• You can configure branded short domains

You can connect your branded short domain to CampaignTail and it will automatically shorten all your custom campaign URLs with your own branded shortener.

• You can use Role-Based Users & Access

There are 3 roles that you can define – admins, campaign managers, and campaign builders. Campaign Managers can only set pre-defined values in drop-downs.

• You can import and export URLs

You can import your past UTM Campaign URLs from other tools and if you don’t want to use CampaignTail anymore, you can also export your tagged URLs.

What’s interesting about this Google Analytics UTM builder?

You can see your Google Analytics data within the campaign builder platform which makes CampaignTail stand out. You can also view your top-performing campaigns and see which ones drove the most conversions through to your goals in Google Analytics.

Do they have a Chrome Extension?

No, they don’t.

How much does it cost?

They have a free and paid version. Paid version starts from $19/Mo.

7. UTM-Builder

Top Features:

• You can save all your tagged URLs

All URLs are saved with the date, time and author. So you have full insight about who created which URL and when.

• You can create rules and manage triggers

You can define rules that are based on triggers. This helps you minimize the error rate and maximize the speed of your URL building.

• You can create tagged URLs via buttons

You can create a logical UTM structure and clickable UTM parameter building blocks with zero error tolerance. They have made it really easy.

What’s interesting about this Google Analytics UTM builder?

You are using Piwik, Adobe Analytics or another tracking tool? No worries! When using this tool, you can adjust the UTM Tags syntax to your tracking software of choice. Even Webtrends is supported.

Do they have a Chrome Extension?

Yes, they have a Chrome Extension.

How much does it cost?

They have a free and paid version. Paid version starts from $19/Mo.

Final Thoughts

As each of these UTM builder spreadsheet templates and tools have their own pros and cons, it’s likely you’ll have to use some some strategic thinking and exploration to determine the solution that is best for your business and meets your specific needs. Hopefully, these reviews help you in the process.

Here’s some additional reading on the subject:

• The Advanced Guide To Using Google Analytics UTM Parameters
• 14 Common Mistakes With UTM Tags (and How to Avoid Them)
• How to Hide Google Analytics UTM Parameters Using Google Tag Manager

As always, we’d love to hear about your experiences. Feel free to share your favorite Google Analytics URL builder spreadsheet templates or tools in the comments below.👇