If your Google Ads account structure is wrong, Smart Bidding can end up learning from the wrong data.
That means underbidding on valuable searches, overspending on weaker traffic, and wasting already limited B2B conversion data.
For B2B SaaS, structure is not just account hygiene. It directly affects how Google groups performance data and how confidently it can bid.
Choosing a PPC agency for B2B tech or SaaS is difficult.
Most promise more leads, better ROAS, and scalable growth. Few can connect ad spend to qualified pipeline and revenue.
We reviewed each agency using the same criteria. These include B2B tech and SaaS experience, service scope, delivery model, ideal client profile, and published client results.
A walkthrough of the mandatory scripts and alerts we use across all accounts to stay on top of performance and avoid missing critical errors.
Insights from all GA4 audits for B2B tech companies from the past year, along with a custom Looker Studio self-audit template to help identify common issues in your GA4 accounts.
The struggle of “have I covered all relevant keywords for my business” is totally real. Google has an ad format – Dynamic Search Ads (DSA), that helps.
This article will give you a comprehensive overview of everything regarding Dynamic Search Ads from “What?” to “Why?” and of course “How?“.
There is no such thing as a successful Google Ads campaign without well thought out bidding. The bids you choose directly influence your visibility, spend and ROAS.
In this article, you will learn when and how should you use a specific strategy and how do the manual and smart bidding strategies really work.
In this article, you’ll find a list of useful Google Analytics custom filters that can add tremendous value to your Google Analytics account and help you save a ton of time in the future.
P.S. You’ll also learn how to copy filters between Google Analytics accounts quickly and make bulk changes in filter definitions using a brilliant Google Sheet add-on.
“Why am I seeing a fbclid query parameter in my Google Analytics pages report? What is it? Should I care about it? Do I have to change something in my Google Analytics configuration?”
This article will show you exactly what’s hidden behind this mysterious fbclid parameter and what you should be doing to exclude it from Google Analytics.
“Why am I seeing all these unconventional Facebook referrals (lm.facebook.com, l.facebook.com, m.facebook.com, web.facebook.com etc) in Google Analytics?”
This article will show you exactly what’s hidden behind these mysterious Facebook referrals and what can be done to avoid having your Facebook data split across several rows in your reports.
![Single Keyword Ad Groups (SKAGs) – All You Need to Know & More [VIDEO]](/assets/97d4d12895af48f1.jpg)
SKAGs are one of the top weapons you’ve been looking for to crush your Google Ads competition. How? 🚀
By skyrocketing your Google Ads results to new heights you maybe only dared dream of.
In this post, I’ll proactively answer all the questions that you may have regarding SKAGs.
You logged into your Google Analytics account and suddenly noticed that your website traffic has dropped dramatically compared to the previous period.
So first off, don’t panic. This post will walk you through the process of confirming what actually happened to your traffic, when it happened and helps you investigate the reason why it happened.
![Beginner’s Guide: How To Set Up Google Ads Search Campaigns [VIDEO]](/assets/20e6b213240ef2b8.jpg)
Google Ads is a great marketing tool (if executed properly) and many businesses out there are taking advantage of it.
Go through this step-by-step guide and you’ll get an easy foolproof way to set up your Google Ads search campaigns from scratch.
You can also watch the article in video format. Read more!
Many Google Analytics users have been there – you log into your Google Analytics account and see an unexpected huge decline in traffic. It has flatlined and your Google Analytics isn’t working anymore. ⚠
If your Google Analytics is not working as expected, you can quickly go through this troubleshooting guide and effectively pinpoint the culprits behind your traffic drop.
Looking for the best Google Analytics UTM builder spreadsheet or tool for your company?
You’re in luck! We’ve made the task easier and gathered the best spreadsheets and tools in one comprehensive list.
You can save a ton of time and a lot of headache as you start to truly use them. Read more!
Even top-notch companies like Medium, Pinterest and Unbounce have made some common mistakes with Google Analytics UTM tags.
Are you sure that you’re tagging your campaigns properly?
Keep reading to find out the most common mistakes with UTM tags in 2019 and how to avoid them.
Lack of UTM parameters cause massive tracking headaches.
We’ve seen hundreds of questions on the Google Analytics Community and Quora about UTM parameters.
We believe many of them can be answered more in-depth or just better so we’ve decided to collect the FAQ and answer them in this article.
As our first interview article with Estonian top marketers turned out to be insanely popular, we decided to launch the round two. This time, we’ve also added another great marketer to our roundup article, so that you could benefit even more from it.
Ready to find out the most valuable lessons, learn from the best and read some crazy predictions about marketing in 2020?
UTM parameters are a very handy way to track your online marketing efforts.
They’re used to capture important reporting data and they help you figure out which posts, banners or emails bring the most traffic and customers to your website.
In the following tutorial, we will show you how to hide the UTM parameters with Google Tag Manager.
The country of Estonia is well-known for its startup unicorns and world-changing tech ideas.
But many huge success stories would be impossible if it wasn’t for the amazing marketers working in the background.
Where do Estonia’s greatest startup marketing managers come from, who are they, and what makes them stand out?