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Actionable and well-researched content written by senior Google Ads and analytics specialists.

fix m lm l facebook com in Google Analytics
Google Analytics

How to Fix m/lm/l.facebook.com in Google Analytics


“Why am I seeing all these unconventional Facebook referrals (lm.facebook.com, l.facebook.com, m.facebook.com, web.facebook.com etc) in Google Analytics?”

This article will show you exactly what’s hidden behind these mysterious Facebook referrals and what can be done to avoid having your Facebook data split across several rows in your reports.

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Google Analytics

Why Your Google Analytics Isn’t Working (and How to Fix It)

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Many Google Analytics users have been there – you log into your Google Analytics account and see an unexpected huge decline in traffic. It has flatlined and your Google Analytics isn’t working anymore. ⚠

If your Google Analytics is not working as expected, you can quickly go through this troubleshooting guide and effectively pinpoint the culprits behind your traffic drop.

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