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Actionable and well-researched content written by senior Google Ads and analytics specialists.

Google Analytics

Why Your Google Analytics Isn’t Working (and How to Fix It)

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Many Google Analytics users have been there – you log into your Google Analytics account and see an unexpected huge decline in traffic. It has flatlined and your Google Analytics isn’t working anymore. ⚠

If your Google Analytics is not working as expected, you can quickly go through this troubleshooting guide and effectively pinpoint the culprits behind your traffic drop.

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