Google Analytics & GTM Consulting Service For B2B Tech Companies

Work directly with an experienced analytics developer to reveal any data quality issues and identify missed opportunities.

Pēteris Asbahs
karin_kustavus
andreas-velling-fractory
Kristjan Toop
Oliver Vesi - KatanaMRP
Elena Benito Ruiz - Beebole
PremierPartner-2023
Holini - Premier Partner Awards 2023

Challenges you might be facing

Most companies who get in touch with us share these challenges:

  • Need some ad-hoc support to answer specific questions and troubleshoot technical issues related to analytics and GTM.
  • Would like to improve and customize their analytics and GTM configuration to gather more actionable and meaningful data (event tracking, enhanced eCommerce tracking, funnel tracking, server-side conversion tracking, etc).
  • Would like to build custom reports, dashboards, and segments to make sure they are making decisions based on accurate and relevant numbers.

These are exactly the challenges we solve on a daily basis.

Google Analytics Consulting Services - Holini PPC Agency

You’ll be working with an experienced analytics developer.

What we do

identify-missed-opportunities

Analytics Strategy & Audit

We will get to know your business and KPIs to create a custom measurement strategy. We will start with a Google Analytics & GTM audit to ensure the relevancy, integrity, and accuracy of your existing implementation.

reveal-data-integrity-issues

Analytics Implementation

Customizing and improving the existing implementation (coding, configuring) based on the previously created custom measurement strategy and fixing all the technical issues found during the audit.

make-better-business-decisions

Analytics Optimization

If you change your website or app, you need to make sure your tracking continues to work as expected and you’re collecting accurate and meaningful data. This is where analytics optimization comes in.

outperform-your-competition

Offline & server-side conversion tracking

We help our clients to connect their CRM/database with Google Ads and/or Google Analytics to increase their ROI and give them a more complete picture of campaign impact on actual sales.

Trusted by fast-growing tech companies around the world

Veriff-Logo
Series C
Total funding: $192.3M
Series A
Total funding: $12.3M
Xolo_logo_Black
Series A
Total funding: $11.1M
Series B
Total funding: $23.5M
Series A
Total funding: $9.6M
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Series A
Total funding: $15.6M
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Series A
Total funding: $19.3M
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Series A
Total funding: $10M
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Series A
Total funding: $11.9M
Bootstrapped
Self-funded
Outvio-logo
Seed
Total funding: $3M
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Seed
Total funding: $2.7M

Unlock the full potential of your digital analytics data.

Our typical onboarding process

  • We will have a video call to get to know you and learn as much about your company and industry as possible, including your goals and challenges regarding Google Analytics and Google Tag Manager.
  • We will establish if and how we see our co-operation moving forward and give you an overview of the processes and methodologies we use. 
  • The main goal of this call is to get to know each other, make sure that we share similar values and can enjoy working together.
  • We will sign an NDA with you if needed and get access to your Google Analytics and Google Tag Manager accounts.
  • We will have a video call to discuss your tracking needs. We will then create a custom measurement strategy specifically tailored to your needs.
  • We will conduct an in-depth audit of your Google Analytics and GTM accounts and create a document (7-10 pages) where we pinpoint all the problems from both a technical and integration standpoint. We will also include any possible solutions.
  • We will have an in-person meeting or a video call to present all findings and possible solutions.
  • We will give you an estimate of how much time it will take to fix the errors found during the audit.
  • We will customize and improve your existing implementation based on the measurement strategy that we have created and fix all technical issues found during the audit.
  • The implementation usually requires coding (building a dataLayer structure for developers and writing JavaScript in GTM) and custom solutions meaning that we always need to test our implementation before we go live.
  • If the testing has been successful, we will have a video call to give you an overview of everything that has been done. This will also give you a chance to ask any questions and get direct answers from us.
  • If you change your website or app, you need to make sure your tracking continues to work as expected. This means that you either change the configuration yourself or get in touch with us before changes go live so we can make sure that your tracking continues to work properly.
  • In addition, we will create and implement custom alerts during the implementation phase. This way, if tracking stops working, we will be notified via email and we can take action immediately.

Experience matters. No interns, no juniors, no learning on your dime.

Sam Lepak

“After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini.

The Holini team was able to understand the problem instantly and shared detailed solutions that even a non-developer could easily understand (I’m a marketer). Their help has been insurmountable to our company’s growth, in which we have a plan in place to accurately track users and make data-driven data solutions.

Being a former Director of Paid Media at a large growth agency (100+ org), we couldn’t even solve this problem. That said, the team at Holini knows their stuff, and I highly recommend anyone looking for agency services.”

Sam Lepak
Head of Growth at Matter
Elena Benito Ruiz - Beebole

“Working with Holini has been one of my greatest experiences about data-driven analytics. I have worked with several agencies and analytics professionals in the past and I have never seen such a level of implication, accuracy and relevant advice. I have liked especially their hands-on approach, it’s not that you get an amazing audit full of specific steps but also someone who will implement them with the precision of a surgeon. They also created ad-hoc reports on GA for a better understanding of all the event tracking they have deployed.

I would like to recommend them, whenever you need analysts with in-depth technical knowledge of GA and GTM implementation or a Google ads agency that delivers.”

Elena Benito Ruiz
Chief Marketing Officer at BeeBole

Frequently Asked Questions

We work with:

Growth phase or mature companies who need ad-hoc support to answer their specific questions and troubleshoot technical issues related to analytics and GTM

✓ Companies who would like to improve and customize their existing analytics and GTM configuration to gather more actionable and meaningful data (event tracking, enhanced eCommerce, offline conversion tracking, etc).

✓ Companies who share similar values and beliefs with us

We prefer not to work with:

  • Companies who don’t have any previous experience with Google Analytics and/or Google Tag Manager
  • Companies who are looking for help regarding Adobe Analytics. We don’t take on projects related to Adobe Analytics as we are specialized in Google Analytics and Google Tag Manager
  • Companies who are looking for the lowest price

We serve clients all around the world. Currently, most of our clients are from Europe and North-America.

Yes, you will have access to all the data and value that we create.

Your first point of contact will be one of our analytics developers – they will be working on your accounts (creating a strategy, coding and configuring), leading the project, and communicating with you on a daily basis.

In addition, other team members will be involved in the testing phase to make sure your tracking works as expected.

It depends on your goals and the scope of work. For example, it usually takes at least a week to conduct an in-depth Google Analytics & GTM audit.

Our fee depends on your goals and the scope of work. Let’s talk about what you’re trying to accomplish first and then we’ll work out a fee based on that.

We agree that speed is important but we can’t start making changes immediately without actually knowing your business, your current situation, and your goals.

Let’s get to know each other first. If we’re a mutually good fit, we’d like to start working with you as soon as possible. The actual timeline and next steps will depend on our initial strategy and all this will be communicated to you so you’d know exactly what to expect.

Send us a direct message (info@holini.com) or get in touch with us via contact form and one of our analytics developers will get back to you as quickly as possible.

Discuss your needs with one of our analytics developers.

Talk to one of our senior strategists

Send us a message, and we’ll get back to you shortly.