Google Ads workshop for B2B CMOs

Watch the workshop on-demand below to evaluate your account’s cost-efficiency & current performance.

(Free on-demand video, available for a limited time only)

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What to expect from the workshop

When you entrust someone else with managing your budgets and delivering results, it’s essential to have the peace of mind that you’re getting optimal performance from your Google Ads account.

We’ll be sharing our learnings from auditing hundreds of B2B accounts, covering the main checks you can easily conduct yourself to get an idea of the state (and potential) of the account.

Expect a no-fluff session packed with insights on what’s working, what’s not, and what to avoid – insights that could significantly shift your perspective.

Watch the workshop to gain the confidence and tools to ensure your advertising efforts are moving in the right direction.

Analytics Audit Workshop
Get private access to the workshop recording.

Speaker & instructor: Liis Laisaar from Holini

Learn how you can objectively evaluate your current Google Ads performance.

What you’ll learn – key takeaways & workshop highlights


How to take a critical look at your current Google Ads account situation.


Which strategies, based on our learnings, are proven to work for B2B.


How to interpret account data to identify key factors for optimal ROI.


Ideas for key questions and conversations for your team.

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Total funding: $192.3M
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Total funding: $10M
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Total funding: $11.9M
Total funding: $3M
Total funding: $2.7M

Expect a no-fluff session packed with insights on Google Ads in B2B.

Speaker & instructor of the workshop

Liis has been a hands-on Google Ads Specialist in Holini for six years.

During this time she has held various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

Speaker & instructor: Liis Laisaar from Holini

What B2B marketers are saying about Holini

“Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.

I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

Merily Leis
Head of Marketing at Klaus

Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff

It’s a free, on-demand video that is available for a limited time only.