Holini’s Workshops

In-depth and actionable workshops hosted by senior Google Ads & Analytics specialists.

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    Google AdsOn-demand

    In this workshop, we will share and walk you through the list of mandatory scripts and alerts we have implemented in all our accounts to help us stay on top of things as seamlessly as possible and not miss any key errors.

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    AnalyticsGoogle AnalyticsMost ViewedOn-demand

    We will share insights from 20 audits of GA4 conducted over the past year for B2B tech companies. Additionally, you will receive our custom Looker Studio self-audit template, designed to help identify common issues in your GA4 accounts.

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    Google adsMost ViewedOn-demand

    Bidding in Google Ads is such an ever-changing topic that both the official recommendations from Google and the strategies we see actually working in our accounts are constantly changing. All the time. And then they change again. And fast.

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    Google adsMost Viewed

    We’ll be sharing our learnings and findings from all the B2B Google Ads audits we conducted in 2024. Many of these audits revealed common mistakes that you could easily avoid. We’ll walk you through them, explain their impact and our approach to fixing them.

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    AnalyticsOn-demand

    Learn about server-side tagging, its benefits over traditional tracking, and how it improves accuracy, privacy compliance, and data consolidation. Watch a live CRM data integration demo and get a guide to decide if it’s right for your organization.

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    AnalyticsOn-demand

    The importance of Offline Conversion Tracking for B2B companies is now more critical than ever. This workshop explains how integrating offline sales funnel data with GA4 and Google Ads can significantly enhance budget optimization, especially in today’s era of AI- driven marketing.

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    Google ads

    This session demonstrates how to use Ad Customizers to boost ad relevance, support machine learning, and automate details, maximizing impact with minimal effort. Gain practical insights and examples to integrate this powerful tool into your Google Ads strategy.

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    Google ads

    This is the third workshop in our RSA-themed series. So far, we’ve covered our processes and templates for ad copy research and RSA creation. Now, we’ll show you how we analyze and optimize Responsive Search Ads to ensure continuous improvements.

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    Google ads

    This is the second workshop in our RSA-themed series. We’ll share our RSA template and show you how to make the most of what the RSA format offers while making sure that the setup tackles the specific challenges that most B2B companies face in their accounts.

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    Google adsMost Viewed

    This workshop is the first part in our RSA-themed series, which focuses on key B2B-specific strategies to help ensure your ads are set up for success and do not waste budget on inefficiencies that can be prevented with a smart setup.

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