Summary of all 2024 Google Ads Audits: Top Mistakes to Avoid in 2025

Watch the workshop below to prevent wasting your budget by avoiding these common mistakes in your account.

(Free on-demand recording, available for a limited time only)

Holini - Google Premier Partner
Holini - Premier Partner Awards 2023

What to expect from the workshop

We’ll be sharing our learnings and findings from all the B2B Google Ads audits we conducted in 2024. Many of these audits revealed common mistakes that you could easily avoid. We’ll walk you through them, explain their impact and our approach to fixing them.

Watch the workshop to gain the confidence and tools to ensure your advertising efforts are moving in the right direction.

Summary of all 2024 Google Ads Audits: Top Mistakes to Avoid in 2025
Get private access to the workshop recording.

    Speaker & instructor: Liis Laisaar from Holini

    Ensure you’re not wasting your budget by having these common mistakes in your account

    Key takeaways & workshop highlights

    identify-missed-opportunities

    How to take a critical look at your current Google Ads account situation

    outperform-your-competition

    Which approaches, based on our learnings, are proven to work for B2B in 2025

    make-better-business-decisions

    How to interpret account data to identify key factors for optimal ROI.

    landing-page-design

    Ideas for key questions and conversations for your team.

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    Expect a no-fluff session packed with insights on Google Ads in B2B.

    Speaker & instructor of the workshop

    Liis has been a hands-on Google Ads Specialist in Holini for seven years.

    During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

    She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

    Speaker & instructor: Liis Laisaar from Holini

    What B2B marketers are saying about Holini

    “Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.

    I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

    Merily Leis
    Head of Marketing at Klaus

    Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

    Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

    Taavid Mikomägi
    Digital Marketing Manager at Veriff

    Free on-demand recording. Available for a limited time only.