Join us on Thursday, December 5th, at 12:00 PM (GMT +2) to gain a deeper understanding of GTM server-side tagging. Read more.
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Bidding in Google Ads is such an ever-changing topic that both the official recommendations from Google and the strategies we see actually working in our accounts are constantly changing. All the time. And then they change again. And fast.
We’ll be sharing our learnings and findings from all the B2B Google Ads audits we conducted in 2024. Many of these audits revealed common mistakes that you could easily avoid. We’ll walk you through them, explain their impact and our approach to fixing them.
Growing importance of offline conversion tracking in B2B marketing and why it’s more essential now than ever. Additionally, exploring how integrating offline sales data with GA4 and Google Ads can enhance ad spend optimization, particularly in today’s era of AI-driven marketing.
This session demonstrate how to use Ad Customizers to boost ad relevance, support machine learning, and automate details, maximizing impact with minimal effort. Gain practical insights and examples to integrate this powerful tool into your Google Ads strategy
This is the third workshop in our RSA-themed series. So far, we’ve covered our processes and templates for ad copy research and RSA creation. Now, we’ll show you how we analyze and optimize Responsive Search Ads to ensure continuous improvements.
This is the second workshop in our RSA-themed series. We’ll share our RSA template and show you how to make the most of what the RSA format offers while making sure that the setup tackles the specific challenges that most B2B companies face in their accounts.
This workshop is the first part in our RSA-themed series, which focuses on key B2B-specific strategies to help ensure your ads are set up for success and do not waste budget on inefficiencies that can be prevented with a smart setup.
Discover the latest best practices and insights for account structuring, uncover the hidden impact of your setup, and ensure your budget is optimized by avoiding inefficiencies. Watch the workshop to gain the confidence and tools to ensure your advertising efforts are moving in the right direction.
