Discover how B2B marketers can tackle common data integration challenges and build a unified, reliable analytics foundation that supports smarter decision-making.
Practical workshops for B2B tech companies
In-depth and actionable workshops hosted by senior PPC & analytics specialists.
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A walkthrough of the mandatory scripts and alerts we use across all accounts to stay on top of performance and avoid missing critical errors.
Insights from all GA4 audits for B2B tech companies from the past year, along with a custom Looker Studio self-audit template to help identify common issues in your GA4 accounts.
Understand how Google Ads bidding strategies are constantly evolving, with a look at shifting official recommendations and what’s actually working in real B2B accounts.
Sharing key learnings from all B2B Google Ads audits conducted in 2024, highlighting common mistakes, their impact, and how to avoid and fix them effectively.
Explore why Offline Conversion Tracking is essential for B2B companies and how integrating offline sales data with GA4 and Google Ads can improve budget optimization in the era of AI-driven marketing.
Learn how to use Ad Customizers to enhance Ad Relevance, support machine learning, and automate details for maximum impact with minimal effort, including practical insights and examples.
The third workshop in our RSA-themed series focuses on how to analyze and optimize Responsive Search Ads for continuous improvement.
The second workshop in our RSA-themed series showcases our RSA creation template and shows how to leverage the format while addressing common B2B account challenges.