A walkthrough of the mandatory scripts and alerts we use across all accounts to stay on top of performance and avoid missing critical errors.
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Holini Blog
Actionable and well-researched content written by senior Google Ads and analytics specialists.
Summary of all 2024 GA4 Audits: Top Mistakes to Avoid in 2025
Insights from all GA4 audits for B2B tech companies from the past year, along with a custom Looker Studio self-audit template to help identify common issues in your GA4 accounts.
The Ultimate Guide to Dynamic Search Ads (Clever Uses & Tips)
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The struggle of “have I covered all relevant keywords for my business” is totally real. Google has an ad format – Dynamic Search Ads (DSA), that helps.
This article will give you a comprehensive overview of everything regarding Dynamic Search Ads from “What?” to “Why?” and of course “How?“.
The Google Ads Bidding Strategy Guide You Wish You’d Always Had
There is no such thing as a successful Google Ads campaign without well thought out bidding. The bids you choose directly influence your visibility, spend and ROAS.
In this article, you will learn when and how should you use a specific strategy and how do the manual and smart bidding strategies really work.
30+ Custom View Filters For Google Analytics
In this article, you’ll find a list of useful Google Analytics custom filters that can add tremendous value to your Google Analytics account and help you save a ton of time in the future.
P.S. You’ll also learn how to copy filters between Google Analytics accounts quickly and make bulk changes in filter definitions using a brilliant Google Sheet add-on.
How To Exclude FBCLID Parameter from Google Analytics?
“Why am I seeing a fbclid query parameter in my Google Analytics pages report? What is it? Should I care about it? Do I have to change something in my Google Analytics configuration?”
This article will show you exactly what’s hidden behind this mysterious fbclid parameter and what you should be doing to exclude it from Google Analytics.
How to Fix m/lm/l.facebook.com in Google Analytics
“Why am I seeing all these unconventional Facebook referrals (lm.facebook.com, l.facebook.com, m.facebook.com, web.facebook.com etc) in Google Analytics?”
This article will show you exactly what’s hidden behind these mysterious Facebook referrals and what can be done to avoid having your Facebook data split across several rows in your reports.
Single Keyword Ad Groups (SKAGs) – All You Need to Know & More [VIDEO]
SKAGs are one of the top weapons you’ve been looking for to crush your Google Ads competition. How? 🚀
By skyrocketing your Google Ads results to new heights you maybe only dared dream of.
In this post, I’ll proactively answer all the questions that you may have regarding SKAGs.
Why Did Your Website Traffic Drop (and How to Fix It)
You logged into your Google Analytics account and suddenly noticed that your website traffic has dropped dramatically compared to the previous period.
So first off, don’t panic. This post will walk you through the process of confirming what actually happened to your traffic, when it happened and helps you investigate the reason why it happened.
Beginner’s Guide: How To Set Up Google Ads Search Campaigns [VIDEO]
Google Ads is a great marketing tool (if executed properly) and many businesses out there are taking advantage of it.
Go through this step-by-step guide and you’ll get an easy foolproof way to set up your Google Ads search campaigns from scratch.
You can also watch the article in video format. Read more!