Join us on Thursday, December 5th, at 12:00 PM (GMT +2) to gain a deeper understanding of GTM server-side tagging. Read more.
We’ll be sharing our learnings and findings from all the B2B Google Ads audits we conducted in 2024. Many of these audits revealed common mistakes that you could easily avoid. We’ll walk you through them, explain their impact and our approach to fixing them.
The struggle of “have I covered all relevant keywords for my business” is totally real. Google has an ad format – Dynamic Search Ads (DSA), that helps.
This article will give you a comprehensive overview of everything regarding Dynamic Search Ads from “What?” to “Why?” and of course “How?“.
There is no such thing as a successful Google Ads campaign without well thought out bidding. The bids you choose directly influence your visibility, spend and ROAS.
In this article, you will learn when and how should you use a specific strategy and how do the manual and smart bidding strategies really work.
In this article, you’ll find a list of useful Google Analytics custom filters that can add tremendous value to your Google Analytics account and help you save a ton of time in the future.
P.S. You’ll also learn how to copy filters between Google Analytics accounts quickly and make bulk changes in filter definitions using a brilliant Google Sheet add-on.
“Why am I seeing a fbclid query parameter in my Google Analytics pages report? What is it? Should I care about it? Do I have to change something in my Google Analytics configuration?”
This article will show you exactly what’s hidden behind this mysterious fbclid parameter and what you should be doing to exclude it from Google Analytics.
“Why am I seeing all these unconventional Facebook referrals (lm.facebook.com, l.facebook.com, m.facebook.com, web.facebook.com etc) in Google Analytics?”
This article will show you exactly what’s hidden behind these mysterious Facebook referrals and what can be done to avoid having your Facebook data split across several rows in your reports.
SKAGs are one of the top weapons you’ve been looking for to crush your Google Ads competition. How? 🚀
By skyrocketing your Google Ads results to new heights you maybe only dared dream of.
In this post, I’ll proactively answer all the questions that you may have regarding SKAGs.
You logged into your Google Analytics account and suddenly noticed that your website traffic has dropped dramatically compared to the previous period.
So first off, don’t panic. This post will walk you through the process of confirming what actually happened to your traffic, when it happened and helps you investigate the reason why it happened.
Google Ads is a great marketing tool (if executed properly) and many businesses out there are taking advantage of it.
Go through this step-by-step guide and you’ll get an easy foolproof way to set up your Google Ads search campaigns from scratch.
You can also watch the article in video format. Read more!
Many Google Analytics users have been there – you log into your Google Analytics account and see an unexpected huge decline in traffic. It has flatlined and your Google Analytics isn’t working anymore. ⚠
If your Google Analytics is not working as expected, you can quickly go through this troubleshooting guide and effectively pinpoint the culprits behind your traffic drop.