Google Ads Deep Dive: RSA Research for B2B

Watch the workshop recording below to learn how to craft top performing Responsive Search Ads and stand out among competitors.

(Free on-demand recording, available for a limited time only)

What to expect from the workshop

We’ll share our agency-wide learnings, experience, and current approach to conducting research for strong, top-performing Responsive Search Ads. This workshop is the first part in our RSA-themed series, which focuses on key B2B-specific strategies to help ensure your ads are set up for success and do not waste budget on inefficiencies that can be prevented with a smart setup.

Expect a no-fluff session packed with practical examples and insights on what’s working, what’s not, and what to avoid – insights that could significantly shift your perspective. You’ll get access to Holini’s custom-built template and a systematic approach to RSA research.

Watch the workshop to gain the confidence and tools to ensure your advertising efforts are moving in the right direction.

Google Ads Deep Dive: RSA Research for B2B
Get private access to the workshop recording.

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    What you’ll learn – key takeaways & workshop highlights

    identify-missed-opportunities

    Walk-through of our detailed research for top performing ad copy

    outperform-your-competition

    Brainstorming template to generate new angles for ad copy

    make-better-business-decisions

    B2B-specific best practices for RSA copy

    landing-page-design

    Access to Holini’s Review Insights Analyst GPT

    Trusted by growth teams at international B2B tech companies

    Business intelligence
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    Cloud computing
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    HR tech
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    Cybersecurity
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    Fintech
    Total funding: $10M+
    Vertical SaaS
    Total funding: $119.7M
    Sales tech
    Total funding: $3.2M

    Speaker & instructor of the workshop

    Liis has been a hands-on Google Ads Specialist in Holini for seven years.

    During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

    She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

    Speaker & instructor: Liis Laisaar from Holini

    What B2B marketers are saying about Holini

    I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.

    The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”

    Wojciech Kosmala
    Demand Gen Lead @ Livespace

    “We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.

    The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”

    Sintija Petersone
    Sintija Petersone
    CMO at DeskTime

    Free on-demand recording. Available for a limited time only.