Google Ads Deep Dive: RSA Optimization for B2B

Watch the workshop recording to get our insights into optimizing Responsive Search Ads.

(Free on-demand video, available for a limited time only)

Holini - Google Premier Partner
Holini - Premier Partner Awards 2023

What to expect from the workshop

This is the third workshop in our RSA-themed series. So far, we’ve covered our processes and templates for ad copy research and RSA creation. Now, we’ll show you how we analyze and optimize Responsive Search Ads to ensure continuous improvements.

We’ll show you how to maximize the RSA format’s potential while ensuring that we understand and tackle the specific challenges that most B2B companies face in their accounts.

You’ll get practical examples and insights on what’s working, what’s not, and what to avoid—insights that we have gathered from years of experience working specifically with B2B companies.

Google Ads Deep Dive: RSA Optimization for B2B
Get private access to the workshop recording.

    Speaker & instructor: Liis Laisaar from Holini

    Get our proven B2B-specific RSA framework

    Key takeaways & workshop highlights

    identify-missed-opportunities

    In-depth understanding of how RSAs work

    outperform-your-competition

    Interpreting RSA performance reports

    make-better-business-decisions

    B2B-specific RSA best practices & ideas for testing

    landing-page-design

    The most common mistakes we’ve seen in B2B RSAs

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    Expect a no-fluff session packed with insights on RSAs in B2B.

    Speaker & instructor of the workshop

    Liis has been a hands-on Google Ads Specialist in Holini for seven years.

    During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

    She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

    Speaker & instructor: Liis Laisaar from Holini

    What B2B marketers are saying about Holini

    “Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.

    I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

    Merily Leis
    Head of Marketing at Klaus

    Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

    Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

    Taavid Mikomägi
    Digital Marketing Manager at Veriff

    Free on-demand recording. Available for a limited time only.