PZU Insurance Group, case study, Holini PPC Agency

PZU Insurance Group

PZU Group is one of the biggest insurance companies in Central and Eastern Europe.

They partnered with Holini to effectively boost their Google Ads campaigns in the Estonian market.

PZU has started investing and focusing more in digital marketing campaigns and wants to make sure their online sales channels are performing at the highest possible level.

Growth in Google Ads conversion volume
Decrease in cost per acquisition (CPA)

Our Approach

  1. Conducted an audit of the client’s previous Google Ads search campaigns and a Google Analytics account health check
  2. Examined PZU’s data, carried out a keyword research and followed our specific process to create meticulously detailed and well-structured Google Ads campaigns
  3. Implemented mobile specific ad texts to address the right audience on the right device
  4. Continuous account optimization – ad copy, bids, ad position testing, large-scale negative keyword addition

Performance Results

The client saw a noticeable improvement already during the first 3 months of Holini taking over the account.

  • 225% growth in Google Ads conversion volume
  • Cost per conversion (CPA) reduced by 68%
  • Achieved data clarity by implementing well-structured campaigns
Triin Piibor - PZU

“Despite the relatively short time period that we’ve been working together with Holini, we’ve managed to take very long and fast steps forward in this marketing area.

They are real professionals in their field, and also help us to understand the nature and activities of running successful Google Ads campaigns.“

Triin Piibor
Marketing Manager at PZU Insurance

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