How Nordica Airlines Increased
Read on how Google Ads account restructuring & consistent optimization
Nordica is the largest airline company in Estonia. They are the flag-carrier of Estonia, flying to 41+ destinations in Europe.
Nordica was looking for a results-driven search engine marketing agency to help measure their marketing activities accurately and help increase their flight bookings. They had previously used a service from another “professional” PPC agency.
In early 2018, they partnered with Holini to effectively increase their flight bookings. We created a strategy for Nordica and set up international campaigns in 8 languages.
What We Did
- Conducted an audit of the client’s previous Google Ads campaigns and a Google Analytics account health check
- Set up new single keyword ad group campaigns
- Set up remarketing campaigns & dynamic search ads
- On-going weekly account optimization
Within 1 year of working with Holini, the client saw a noticeable improvement in results:
- 120% growth in flight sales via Google Ads
- Cost per acquisition (CPA) decreased 3 times