Nordica Airlines Increased Flight Sales Through Google Ads by 120% YoY

Read on how Google Ads account restructuring & consistent optimization
helped Nordica increase their flight bookings while investing less.

Nordica logo - Holini PPC Agency client

Nordica Airlines

Nordica is the largest airline company in Estonia. They are the flag-carrier of Estonia, flying to 41+ destinations in Europe.

Nordica was looking for a results-driven search engine marketing agency to help measure their marketing activities accurately and help increase their flight bookings. They had previously used a service from another “professional” PPC agency.

In early 2018, they partnered with Holini to effectively increase their flight bookings. We created a strategy for Nordica and set up international campaigns in 8 languages.

+120%
Growth in Google Ads conversion volume
-3x
Decrease in cost per acquisition (CPA)

Our Approach

  1. Conducted an audit of the client’s previous Google Ads campaigns and a Google Analytics account health check
  2. Examined Nordica’s data, carried out a keyword research and followed our specific process to create meticulously detailed and well-structured Google Ads campaigns
  3. Implemented mobile specific ad texts to address the right audience on the right device
  4. Continuous account optimization – ad copy, bids, ad position testing, large-scale negative keyword addition

Performance Results

Within 1 year of working with Holini, the client saw a noticeable improvement in results:

  • 120% growth in flight sales via Google Ads
  • Cost per acquisition (CPA) decreased 3 times
Martin Lember, Nordica, testimonial for Holini PPC agency

“Working together with Holini has been enjoyable already since our very first meetings on every step of the way. Shared values with the partner and their hunger for the client’s success, how they set challenging goals and test new strategies & solutions has been the cornerstone for achieving excellent Google Ads results.

Our approach is not to be the biggest airline company, but we aspire to be the smartest one. Holini helps us to get there.”

Martin Lember

Head of E-Commerce at Nordica

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