DeskTime reports >35% growth in average monthly paying customers in two consecutive years

Learn how we increased the number of average monthly paying customers and estimated yearly ROAS

DeskTime is an automatic time-tracking software that analyzes employee productivity. It is used by more than 300,000 users worldwide. The company was founded in 2011 in Latvia and is part of Draugiem Group.

+106%
Increase in paying customers
-43%
Decrease in customer acquisition cost

Our Approach

  1. We created a comprehensive reporting system based on the DeskTime database enriched with Google Ads data. The report helped us get a deeper understanding of both basic lead-related and lifetime value metrics.
  2. Based on the report and historical data, we identified the best-performing markets and keywords.
  3. We used Target CPA bidding to get initial results. The bidding strategy was optimized for events describing more profitable customers and higher LTV.
  4. Based on the campaign progress, we discovered outstanding assets that were the main drivers of paying customer volume and revenue.
  5. We customized the targets prioritizing specific and top-performing keyword groups.

Performance Results

After testing different campaigns and strategies, we were able to successfully deliver outstanding growth for DeskTime. Comparing results from October 2024 to October 2022. 

  1. 86% increase in qualified leads.
  2. 106% increase in paying customers.
  3. 195% increase in estimated lifetime value.
  4. -43% decrease in customer acquisition cost.

Source: DeskTime Google Ads account shows increased paying customers and the estimated yearly ROAS.

They are truly a fantastic team that stands behind its promises and works tirelessly toward bettering our business and driving growth.

We approached Holini to help us navigate the highly competitive landscape in the post-pandemic era. I cannot recommend them enough for their efforts, guidance, and expertise in the field. They consistently provide valuable insights into the best routes to take and offer tailored solutions for initiatives that seem to be at a standstill. If you’re looking for performance experts, Holini is the go-to partner.”

Ugis Briedis
Chief Operating Officer at DeskTime

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