BeeBole Decreases Cost Per Lead 84% via Google Ads Campaigns

Our Approach

1. We kicked things off during a video call between BeeBole and Holini. The objective of this step was to get to know BeeBole’s business – their main markets, audiences, and marketing-related challenges.
2. Our team conducted an in-depth Google Ads audit – we analyzed BeeBole’s historical Google Ads results and data. Thanks to the audit, we learned new insights and identified challenges that needed to be addressed during our co-operation.
3. We understood that we are able to provide extra value and deliver results for BeeBole. After that, we prioritized growth opportunities, planned our next steps and mapped out an initial quarterly strategy for the client.
4. We presented the audit findings to the client and crafted a custom proposal that included the game-plan, objectives, and next steps for the first 3 months, including our agency pricing model.
5. We started working according to the action plan. The first step was to understand if all of BeeBole’s tracking is working correctly. After that, we fixed issues with their Google Analytics tracking and configured Google Tag Manager to stay compliant with new GDPR regulations.
6. We restructured BeeBole’s Google Ads account and emphasized on the message & intent match between the audiences, keywords, ad texts, and landing pages. We focused on improving the relevancy of high-performance keywords.
7. After seeing a significant uplift in performance, we set new ambitious goals for the next period and ran tests to deliver even greater results for BeeBole.
8. We tested a new targeting approach and expanded our campaigns to new markets. The goal was to increase the number of high-quality leads while keeping the CPA level profitable.
9. We created custom landing pages for Google Ads campaigns using Unbounce. As a result, we saw an additional increase in conversion rates and drops in cost per lead.
10. We tested out a new strategy, targeting some of BeeBole’s most relevant competitors’ brand names as keywords. In the ads and on custom-made informative landing pages, we presented BeeBole as a great alternative to the other time-tracking systems.
11. We expanded the reach of our campaigns with display campaigns and targeting new languages such as French & Spanish (in addition to English) in our top-performing markets.
12. As we were now collecting more rich data, we tested changing the bidding strategies to Smart Bidding solutions. This enabled us to use more signals about our target audiences.
13. We are continuously working tightly with BeeBole, making improvements to the landing pages, optimizing campaigns and proactively offering insights to BeeBole based on data collected from our campaigns and different strategies.