These are some of the APIs, analytics, CRM and cloud platforms we use to deliver pipeline growth and measure performance for B2B tech companies.
This section highlights the platforms we use most often.
We begin with a comprehensive audit of your entire marketing data ecosystem. This foundational step is designed to identify critical issues that compromise data quality, break attribution, and hide valuable insights from your team.
Based on the measurement plan from our audit, our first action is to resolve the most critical tracking, compliance, and attribution issues. This ensures we are building upon a solid and reliable data foundation for all subsequent work.
Once the foundation is stable, we implement the technical changes required to capture the full-funnel journey. We configure your systems and unify your data streams to ensure every metric is accurate, consistent, and reliable.
Data is only useful if it’s easy to access and understand. We build custom, live dashboards that give everyone from your marketing team to the C-suite a clear and reliable view of performance.
Our partnership doesn’t end after the initial fixes and setup. We provide continuous support to ensure your data foundation remains accurate, compliant, and actionable as your business evolves.
Here’s an example data flow for a B2B tech company.
Every B2B business is unique. A one-size-fits-all approach doesn’t work. That’s why we build analytics systems based on your company’s specific goals, technical stack, integrations, and business needs.
This deep B2B specialisation means you receive:
“Holini has gone above and beyond what we were expecting from a PPC agency. Great customer service, vast B2B industry knowledge, and the ability to see the bigger picture truly sets Holini apart. They are masters of their craft.”
The same senior-level analytics developer who proactively brings new ideas to the table executes the work. This ensures your marketing analytics budget is dedicated to important details, not a junior’s on-the-job training.
This senior talent approach ensures you receive:
“I love how their senior specialists never only stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our PPC campaigns.”
We are a good fit if your company:
We are not a good fit if your company:
“Working with Holini has been one of my greatest experiences about marketing analytics. I have worked with several agencies and analytics professionals in the past and I have never seen such a level of implication, accuracy and relevant advice.
I have liked especially their hands-on approach, it’s not that you get an amazing audit full of specific steps but also someone who will implement them. They also created ad-hoc reports on GA for a better understanding of all the event tracking they have deployed.
I would like to recommend them, whenever you need analysts with in-depth technical knowledge of GA and GTM implementation or a Google ads agency that delivers.”
“After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini.
The Holini team was able to understand the problem instantly and shared detailed solutions that even a non-developer could easily understand (I’m a marketer). Their help has been insurmountable to our company’s growth, in which we have a plan in place to accurately track users and make data-driven data solutions.
Being a former Director of Paid Media at a large growth agency (100+ org), we couldn’t even solve this problem. That said, the team at Holini knows their stuff, and I highly recommend anyone looking for agency services.”
Your analytics project will be led by one of our experienced analytics developers, who’s your main point of contact and handles all the hands-on technical work and data analysis. Our Team Lead provides strategic oversight, ensuring all technical decisions align with your goals and that everything is delivered on time and to our high-quality standards.
This is our core promise: the specialist you meet in the kick-off call is the same person who will lead and execute the work. We do not have any junior team members.
Initial review: Our complimentary analytics review (typically completed within a week) will provide immediate insights into the health of your data setup and the biggest opportunities for improvement.
Data clarity, setup & dashboards: once a project begins, you can expect to have a reliable data foundation and trustworthy dashboards within the first 30-60 days, depending on factors like the complexity of your setup and number of custom integrations. This is the point where you can start making decisions based on data you can finally trust.
Our analytics work is typically priced on a project or hourly basis. After our initial review, we will provide you with a detailed proposal that outlines the full scope of work, a project timeline, and a transparent price based on the estimated hours required, with a clear maximum cost to ensure there are no surprises.
For any additional support after the initial project is complete, we work on a flexible, ad-hoc basis (either hourly or per-project). We believe in upfront pricing, so all costs are detailed in a proposal and agreed upon before any work begins.
We don’t require long-term contracts for our services. Our engagements are typically structured as fixed-scope projects with a clear start date, end date, and set of deliverables. Our goal is to build a long-term partnership based on the value we provide, not a contractual lock-in.
After the initial foundational project is complete, you have the flexibility to re-engage us for on-demand support and analysis as needed, without any ongoing commitment.
The process from our initial discovery call to proposal typically takes about one week, depending on mutual availability. From there, our ability to start the project depends on our current availability. Our primary focus is on delivering for our existing partners. This approach ensures our analytics developers have the dedicated time required for both deep analysis and hands-on technical work. That’s why we only accept a limited number of new projects each quarter. Because we are committed to this high standard, we recommend reaching out soon to discuss your timeline and our current availability.
The first step is a discovery call with one of our Head of Analytics to discuss your goals. On the call, we’ll answer your questions and determine if we’re a mutual fit.
Ready to talk? Contact us and let’s get to know each other.
Reach out early and Liis will answer your questions. We accept a limited number of new partnerships each quarter to maintain our service quality.
