We use Google Ads and Microsoft Advertising (formerly Bing Ads) to grow your pipeline and measure the performance of your search ads.
We also use your CRM and analytics data for analysis & measurement.
Our first step is to build a comprehensive strategy based on your business fundamentals. We align on your goals, how we measure success, who your ideal customers are, and the operational plan we’ll work within before executing the launch.
This step involves building the core assets of your search campaigns. We conduct deep research to find your buyers and craft the messaging and experiences that will convert them
We connect your paid search platform data with your CRM’s pipeline data. This creates a trustworthy, full-funnel dashboard where you can see what’s truly driving growth.
We turn buyers showing active buying intent into a predictable pipeline. This is the continuous, hands-on cycle of optimization to improve your ROAS by engaging the right prospects.
We believe in a continuous cycle of execution, learning, and strategic collaboration. Our partnership is built on transparency and proactive communication, with a shared focus on finding new growth opportunities.
This optional add-on service provides a strategic, data-informed blueprint to improve the structure, messaging, and user flow of your key landing pages, unlocking the full potential of your ad spend. Please note: This service is offered for an additional fee and is not part of the core paid social management service.
This optional add-on service provides professionally designed, performance-focused ad creatives that translates your approved strategy into compelling, scroll-stopping visuals ready for launch. Please note: This service is offered for an additional fee and is not part of the core paid social management service.
Every B2B business is unique. A one-size-fits-all approach doesn’t work. That’s why we build growth systems based on your company’s specific goals, positioning, ICP, and buyer personas.
This deep B2B specialisation means you receive:
“Holini has gone above and beyond what we were expecting from a PPC agency. Great customer service, vast B2B industry knowledge, and the ability to see the bigger picture truly sets Holini apart. They are masters of their craft.”
The same senior-level paid search specialist who proactively brings new ideas to the table executes the work. This ensures your budget is dedicated to growth, not a junior’s on-the-job training.
This senior talent approach ensures you receive:
“I love how their senior specialists never only stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our PPC campaigns.”
“I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.
The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”
“We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.
The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”
We are a good fit if your company:
We are not a good fit if your company:
One of our senior specialists will be directly managing your paid search accounts and leading the strategy. This person will be your primary point of contact, responsible for both high-level planning and day-to-day execution.
This is a core part of our promise: you will not be handed off to a junior account manager.
While one of our senior specialists leads the project, they are frequently supported by our wider team, including our PPC team lead and analytics developer to ensure you receive the full benefit of our integrated expertise.
While achieving predictable, long-term results takes time, our process is designed to create an impact from the start.
During the initial paid search accounts audit, we identify quick-win growth gaps and opportunities to lower your CAC that can often be implemented in the first few weeks. You can expect to see meaningful improvements in your lead quality and campaign performance within the first 90 days as we execute our initial growth plan.
Our paid search service agency fee typically aligns with your monthly paid search budget under management. This fee is inclusive, covering ongoing paid search strategy & execution, keyword research & ad creation, paid search tracking & reporting, proactive campaign management, and regular meetings & action plans. If a partnership requires exceptionally more resources, any adjustments are agreed upon with you upfront.
Our philosophy is simple: we want you to stay with us because of our results, not because of a contractual lock-in. We start with an initial 4-month engagement. This period is designed to prove our value, deliver initial results, and build a strong, collaborative relationship. It gives us enough time to implement our foundational strategies and demonstrate a measurable impact on your pipeline. After this initial period, our partnership continues on a flexible, month-to-month basis. Our goal is to earn your trust and build a long-term partnership by consistently delivering outstanding results.
The process from our initial discovery call to delivering your complimentary paid search audit and growth proposal typically takes about one week, depending on mutual availability.
From there, our ability to start depends on our current availability. Our primary focus is on delivering on our existing partners’ expectations. This approach allows our senior specialists the dedicated time for both strategic thinking and hands-on execution. It’s why we only accept a limited amount of new partnerships each quarter.
Because we are committed to this high standard, we recommend reaching out early to discuss your timeline, your expectations, and our current availability.
The first step is a discovery call with one of our senior growth strategists to discuss your goals. On the call, we’ll answer your questions and determine if we’re a mutual fit.
If it’s a good fit, the following step is our complimentary paid search accounts audit.
Ready to talk? Contact us and let’s get to know each other.
Reach out early and Liis will answer your questions. We accept a limited number of new partnerships each quarter to maintain our service quality.
