Veriff triples opportunity pipeline value in three months while lifting pipeline ROAS by 377%

Learn how a market-segmented Google Ads rebuild and value-based bidding doubled U.S. pipeline value and fueled profitable growth.

Veriff is an industry leader in online identity verification, helping businesses achieve greater levels of trust. Veriff is a global leader in identity verification and authentication that helps build trust in the online world. Their AI-native technology combines the power of automation with human feedback to rapidly and accurately verify user identities across the globe with minimal friction.

Our approach

  • Analyzed product-level profitability in every target market with business-intelligence tools and Google Market Explorer insights.
  • Re-structured the Google Ads account into high- and lower-priority campaigns per market and solution so value-based bidding could learn from clean, segmented data.
  • Pushed CRM data (opportunity stage, deal size, customer status) to Google Ads through the API, enabled offline conversion tracking, and set bids on Opportunity Pipeline Value.
  • Ran broad-match search ads with brand-control and a dedicated competitor program; added Customer Match audiences to sharpen signals.
  • Launched Discovery and Video campaigns that used custom and combined segments to reach decision-makers who were still researching options.

Performance results

Comparing February – April 2023 with November 2022 – January 2023 (new structure went live in January 2023):

  • Opportunity pipeline value growth: 3x
  • Opportunity pipeline ROAS: +377%
  • Opportunity pipeline value growth (in the United States): +100%
  • Revenue from digital channels: +38% YoY (Q1 2023 vs Q1 2022)

The uplift came from higher-value opportunities at lower cost, proving that the rebuilt account and value-based bidding can drive profitable, scalable growth in priority export markets.

“Holini has gone above and beyond what we were expecting from a PPC agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

Great customer service aside, vast B2B industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff

Any questions or ready to take the next step?

Reach out early and Liis will answer your questions. We accept a limited number of new partnerships each quarter to maintain our service quality.

Liis Laisaar

Growth @ Holini