(Free on-demand recording, available for a limited time only)
This is the third workshop in our RSA-themed series. So far, we’ve covered our processes and templates for ad copy research and RSA creation. Now, we’ll show you how we analyze and optimize Responsive Search Ads to ensure continuous improvements.
We’ll show you how to maximize the RSA format’s potential while ensuring that we understand and tackle the specific challenges that most B2B companies face in their accounts.
You’ll get practical examples and insights on what’s working, what’s not, and what to avoid—insights that we have gathered from years of experience working specifically with B2B companies.
Speaker & instructor: Liis Laisaar from Holini
Liis has been a hands-on Google Ads Specialist in Holini for seven years.
During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.
She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.
Speaker & instructor: Liis Laisaar from Holini
“I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.
The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”
“We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.
The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”
