(Free on-demand recording, available for a limited time only)
Ad Customizers are a somewhat overlooked feature among Google Ads managers, despite their potential to significantly enhance ad relevance and performance.
In this workshop, we’ll introduce Ad Customizers as a valuable tool, giving you the technical and strategic knowledge to use them effectively in your ads.
Whether you’re looking to improve your ad relevance, support machine learning, or automate ad details, this session will show you how to use Ad Customizers to maximize ad impact while minimizing manual effort and supporting Google’s algorithms. Expect hands-on examples and practical steps to bring this underutilized but powerful tool into your Google Ads management.
Speaker & instructor: Mathias Randrüüt from Holini
Mathias is a Senior Growth Consultant at Holini, with over five years of digital marketing experience and a degree in AI. He specializes in crafting data-driven strategies for B2B companies, focusing on Google Ads and leveraging his understanding of machine learning for campaign optimization.
His expertise enables him to drive consistent, measurable growth by combining technical precision with creative problem-solving.
Speaker & instructor: Mathias Randrüüt from Holini
“I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.
The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”
“We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.
The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”
