What to expect from the workshop
A lot can change in a year—not only has Google Analytics 4 (GA4) introduced significant updates to data processing and consent management, but your own digital landscape may have evolved as well. Your website, sales funnels, and tracking setups might have shifted, creating room for mistakes and data discrepancies. Additionally, Google’s continuous updates bring new challenges for B2B marketers, making it even more crucial to ensure your analytics is in top shape. That’s why conducting a thorough GA4 audit at least once a year is essential—to keep pace with Google’s changes and ensure your analytics align with your current business reality.
We’ll share insights from 20 GA4 audits conducted over the past year for B2B tech companies. Attendees will receive a custom Looker Studio self-audit template designed to help identify common issues in your GA4 accounts.
In this workshop, we’ll cover common GA4 reporting headaches, why they happen, and how to fix them. We’ll cover how to address issues like Unassigned and (not set) traffic, navigate GA4’s complexities—including reporting discrepancies and consent-related attribution glitches—and spot red flags in your reports that may indicate deeper problems.
Join us to discover common GA4 tracking mistakes and get tips on how to audit your account effectively.
