Join us on Thursday, December 5th, at 12:00 PM (GMT +2) to gain a deeper understanding of GTM server-side tagging. Read more.
Send us a message, and we’ll get back to you shortly.
Send us a message, and we’ll get back to you shortly.
Send us a message, and we’ll get back to you shortly.
(Free on-demand recording, available for a limited time only)
Speaker & instructor: Liis Laisaar from Holini
Bidding in Google Ads is such an ever-changing topic that both the official recommendations from Google and the strategies we see actually working in our accounts are constantly changing. All the time. And then they change again. And fast.
Join us for a workshop where we have compiled all the latest info, updates, and best practices around bidding in Google Ads. Starting from a short intro to the prerequisites of how Smart Bidding works to how to choose the right strategy for you, what to keep in mind when setting it up and, of course, how to optimize.
Speaker & instructor: Liis Laisaar from Holini
Liis has been a hands-on Google Ads Specialist in Holini for seven years.
During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.
She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.
Speaker & instructor: Liis Laisaar from Holini
“Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.
Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”
“Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.
I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”
| Name | Type | Duration | Description |
|---|---|---|---|
| wpEmojiSettingsSupports | session storage | session | This session storage item is used to determine if the user's browser supports emojis. |
| Name | Type | Duration | Description |
|---|---|---|---|
| secure.gravatar.com | 3rd party request | none | This 3rd party requests helps us to display avatars of authors in our blog. |
| Name | Type | Duration | Description |
|---|---|---|---|
| __cf_bm | 1st party cookie | 30 min | This 1st party cookie is part of Cloudflare’s Bot Management service. It helps manage incoming traffic by identifying and filtering requests that match criteria associated with bots, ensuring the website remains secure and performs efficiently. |
| Name | Type | Duration | Description |
|---|---|---|---|
| conseno_consent | 1st party cookie | 1 year | This 1st party cookie stores consent-related information. It includes the consent status, consent details, a unique consent ID and record ID, the consent language, region, and timestamps. This is needed for legal purposes to maintain the preferences of website visitors during their time on the website. |
| static.conseno.com | 3rd party requests | none | These 3rd party requests load scripts to display the consent banner on the website. They load the Conseno script to ensure legal compliance by collecting and managing visitors' consent for various data processing activities. |
| loc.conseno.com | 3rd party requests | none | These 3rd party requests help identify the country-level location for legal purposes. They use masked (anonymised) IP addresses to determine the country of the website visitor. They won't collect any personal data or full IP addresses of visitors. |
| log.conseno.com | 3rd party requests | none | These 3rd party requests help record the website visitor's consent decisions in a corresponding log with a digital timestamp, which is necessary to ensure compliance with legal and data protection requirements. |
| Name | Type | Duration | Description |
|---|---|---|---|
| googletagmanager.com | 3rd party requests | none | These 3rd party requests load the Google Tag Manager script, which helps manage and add services to the website. They help ensure efficient and accurate data collection without directly modifying the website's code. |
| Name | Type | Duration | Description |
|---|---|---|---|
| _ga_53GWBYCCNZ | 1st party cookie | 2 years | This 1st party cookie helps us understand how visitors use our website. It includes a unique identifier for tracking user interactions, session data, and user activities. This information is used to analyse website usage and performance, and to improve the user experience. |
| _ga | 1st party cookie | 2 years | This 1st party cookie helps us gather data about how visitors use our website. It contains a unique identifier to compile statistics on user behaviour, session durations, channels, and navigation patterns. This data helps analyse website performance and enhance the overall user experience. |
| googletagmanager.com | 3rd party requests | none | These 3rd party requests load the Google Analytics service script on the website. They enable data collection and analysis of user interactions, providing insights into website performance and user behaviour. This helps us optimise the user experience and make better business decisions. |
| analytics.google.com | 3rd party requests | none | These 3rd party requests send data to the Google Analytics platform. They transmit information about visitor interactions, session details, and device specifics. This data collection helps generate comprehensive analytics reports, enabling us to understand visitor behaviour and improve website functionality and performance. |
| Name | Type | Duration | Description |
|---|---|---|---|
| holini_src | local storage | persistent | This local storage item stores acquisition channel data about website visitors. |
| Name | Type | Duration | Description |
|---|---|---|---|
| AEC | 3rd party cookie | 6 months | This 3rd party cookie helps detect bots, fraud, and abuse. It helps identify whether requests during a web session are made by humans or bots. This cookie helps prevent the effects of malicious bot activities. Additionally, it ensures that advertisers are not incorrectly charged for fraudulent or invalid ad impressions or interactions. |
| ANID | 3rd party cookie | 2 years | This 3rd party cookie is used to show Google ads on non-Google sites. If personalized ads are enabled, it helps customize the ads you see based on your preferences. If personalized ads are turned off, it remembers this preference to ensure you don't see personalized ads. |
| DSID | 3rd party cookie | 2 weeks | This 3rd party cookie is used by Google to identify signed-in users on non-Google sites. It ensures that the user's ad personalization settings are respected, allowing for a consistent advertising experience based on the user's preferences. |
| HSID | 3rd party cookie | 1 year | This 3rd party cookie helps authenticate users and ensure that only the actual owner of an account can access it. The HSID cookie contains a digitally signed and encrypted record of a user's Google Account ID and the most recent sign-in time. This helps Google block many types of attacks, such as attempts to steal the content of forms submitted in Google services. |
| id | 3rd party cookie | 2 years | This 3rd party cookie is used to show Google ads on non-Google sites. If personalized ads are enabled, it helps personalize the ads displayed to you. If personalized ads are turned off, it remembers this setting to prevent personalized ads from being shown. |
| IDE | 3rd party cookie | 2 years | This 3rd party cookie is used to show Google ads on non-Google sites. It collects information about user interactions with ads, helping to customize and improve the ads shown to you. It ensures that ads are relevant and aligned with user interests. |
| NID | 3rd party cookie | 6 months | This 3rd party cookie is used to show Google ads in Google services for users who are signed out. It helps display relevant ads based on user preferences and interactions within Google services. |
| SID | 3rd party cookie | 1 year | This 3rd party cookie helps authenticate users and ensure that only the actual owner of an account can access it. The SID cookie contains a digitally signed and encrypted record of a user's Google Account ID and the most recent sign-in time. This helps Google block many types of attacks, such as attempts to steal the content of forms submitted in Google services. |
| UULE | 3rd party cookie | 6 hours | This 3rd party cookie sends precise location information from your browser to Google's servers. It enables Google to show results relevant to your location, depending on your browser settings and whether you have location services turned on for your browser. |
| __Secure-1PAPISID | 3rd party cookie | 1 year | This 3rd party cookie helps maintain your preferences and other information. It is used to remember settings like your preferred language, the number of results you want to see on a search results page, and whether you have Google’s SafeSearch filter turned on. |
| __Secure-1PSID | 3rd party cookie | 1 year | This 3rd party cookie is used to maintain user preferences and settings across Google services. It remembers details such as preferred language and search result preferences, helping enhance user experience. |
| __Secure-3PSID | 3rd party cookie | 1 year | This 3rd party cookie is used to store user preferences and other settings for Google services. It keeps track of choices such as language preferences, SafeSearch filter settings, and the number of results displayed per search page, ensuring a consistent user experience. |
| __Secure-ENID | 3rd party cookie | 1 year | This 3rd party cookie is used to store user preferences and other settings for Google services. It keeps track of choices such as language preferences, SafeSearch filter settings, and the number of results displayed per search page, ensuring a consistent user experience. |
| googleadservices.com | 3rd party requests | none | These 3rd party requests are used by the Google Ads service on the website. They track conversions by sending data about user interactions and ad clicks to Google's servers. These requests help us measure the effectiveness of ad campaigns and provide insights into user behaviour, enabling the optimisation of advertising strategies. |
| td.doubleclick.net | 3rd party requests | none | These 3rd party requests are utilised by the Google Ads service on the website. They transmit data about user actions and ad performance to Google's servers. This information assists in monitoring the success of ad campaigns, analysing user engagement, and enhancing our advertising efforts. |
| googleads.g.doubleclick.net | 3rd party requests | none | These 3rd party requests are employed by the Google Ads service on the website. They track view-through conversions by sending data about user impressions and ad interactions to Google's servers. This data helps us measure the impact of ad campaigns, understand user behaviour, and refine our advertising strategies. |
| google.com | 3rd party requests | none | These 3rd party requests are utilised by the Google Ads service on the website. They facilitate the tracking of conversions by transmitting data regarding user interactions and ad clicks to Google's servers. This enables us to assess the performance of ad campaigns and gain insights into user behaviour, thereby allowing for the optimisation of advertising strategies. |
| Name | Type | Duration | Description |
|---|---|---|---|
| _gcl_ag | 1st party cookie | 90 days | This 1st party cookie is used by Google Conversion Linker to measure ad performance and conversion rates. It helps track actions taken by users after clicking on ads, such as making a purchase, ensuring accurate measurement of ad campaign effectiveness. |
| _gcl_au | 1st party cookie | 90 days | This 1st party cookie is used by Google Conversion Linker to track and report conversions. It collects data about ad clicks and user actions on the website to measure the success of ad campaigns. |
| _gcl_aw | 1st party cookie | 90 days | This 1st party cookie is used by Google Conversion Linker to associate ad clicks with user actions on the website. It helps in tracking conversions such as purchases, providing insights into ad campaign performance. |
| _gcl_dc | 1st party cookie | 90 days | This 1st party cookie is utilized by Google Conversion Linker to store ad click information. It ensures that conversions are accurately attributed to the corresponding ad clicks, aiding in the evaluation of ad campaign effectiveness. |
| _gcl_gb | 1st party cookie | 90 days | This 1st party cookie is used by Google Conversion Linker to measure user interactions with ads. It collects data on ad clicks and subsequent user actions on the website, helping to assess the impact of ad campaigns. |
| _gcl_gs | 1st party cookie | 90 days | This 1st party cookie is used by Google Conversion Linker to track the performance of ads by recording ad clicks and user actions. It helps in linking conversions to specific ad interactions, facilitating accurate campaign analysis. |
| GCL_AW_P | 3rd party cookie | 90 days | This 3rd party cookie is used by Google Conversion Linker to track and measure conversions from Google Ads. It records information about ad clicks and user interactions on the website, helping to attribute conversions to specific ad campaigns. This data is used to analyze the performance and effectiveness of Google Ads campaigns. |
| Name | Type | Duration | Description |
|---|---|---|---|
| _fbp | 1st party cookie | 90 days | This 1st party cookie is generated by Meta Ads. It identifies browsers to provide advertising and site analytics services. It helps count the number of times an ad is shown, calculates the cost of ads, and measures actions taken by users, such as purchases following an ad impression. |
| _fbc | 1st party cookie | 90 days | This 1st party cookie is generated by Meta Ads. It helps associate ad clicks with user actions on the website. It tracks conversions, such as purchases, providing insights into ad campaign performance and effectiveness. |
| fr | 3rd party cookie | 90 days | This 3rd party cookie is generated by Meta Ads. It helps deliver, measure, and improve the relevancy of ads by tracking user interactions with ads and websites. It ensures that ads are shown to people who have previously visited a business's website or used its services, and limits the number of times the same ad is shown to the user. |
| usida | 3rd party cookie | session | This 3rd party cookie is generated by Meta Ads. It stores a unique session identifier that helps track user interactions and behavior across the website. This information is used to analyze and improve ad targeting and campaign effectiveness, ensuring that the ads are relevant and engaging for the user. |
| locale | 3rd party cookie | 7 days | This 3rd party cookie is generated by Meta Ads. It stores the user's language and regional settings, ensuring that the ads and website content are displayed in the user's preferred language and format. |
| ps_l | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It tracks user engagement and interactions with the platform, helping to improve the relevance and effectiveness of ads shown to the user. |
| ps_n | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It measures user interaction and engagement with ads and website content, aiding in the optimization of ad delivery. |
| dpr | 3rd party cookie | 7 days | This 3rd party cookie is generated by Meta Ads. It stores the device pixel ratio of the user's device, which helps ensure that images and ads are displayed correctly on different screen resolutions. |
| datr | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It identifies the web browser being used to connect to Facebook, helping improve security and user experience. |
| oo | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It stores the user's opt-out preferences for ad targeting, ensuring that users who opt out do not receive personalized ads. |
| sb | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It helps improve site security and enhance the login experience by identifying the user's browser and device. |
| wd | 3rd party cookie | 7 days | This 3rd party cookie is generated by Meta Ads. It stores the dimensions of the user's browser window, allowing for the proper rendering of ads and website content. |
| lastExternalReferrer | local storage | persistent | This local storage item generated by Meta Ads stores the URL of the last external website that referred a user to our site. This information helps analyze traffic sources and user behavior, aiding in the optimization of marketing strategies. |
| lastExternalReferrerTime | local storage | persistent | This local storage item generated by Meta Ads records the timestamp of when the last external referrer directed a user to our site. This data is used to track referral times, enhancing the understanding of user interaction patterns and referral traffic timing. |
| connect.facebook.net | 3rd party requests | none | These 3rd party requests are generated by Meta Ads to load and configure the Facebook Pixel script on the website. They enable the tracking of user interactions and conversion events, providing insights into ad performance and user behavior. This data helps to optimize marketing strategies, measure ad effectiveness, and ensure proper data collection for improved advertising campaign outcomes. |
| www.facebook.com | 3rd party requests | none | These 3rd party requests are generated by Meta Ads to track page views and user interactions on the website. They send data about visitor behavior and conversion events to Meta's servers, enabling the analysis of ad performance and user engagement. This data is crucial for optimizing advertising strategies, measuring the effectiveness of campaigns, and improving overall marketing efforts. |
| Name | Type | Duration | Description |
|---|---|---|---|
| li_fat_id | 1st party cookie | 30 days | This 1st party cookie is used by LinkedIn Ads to associate ad clicks with user actions on the website. It helps in tracking conversions such as purchases, providing insights into ad campaign performance. It serves as an indirect identifier for LinkedIn members, aiding in conversion tracking, retargeting, and analytics. |
| li_giant | 1st party cookie | 7 days | This 1st party cookie is used by LinkedIn Ads to associate ad clicks with user actions on the website. It helps in tracking conversions such as purchases, providing insights into ad campaign performance. It acts as an indirect identifier for groups of LinkedIn members, aiding in conversion tracking. |
| AnalyticsSyncHistory | 3rd party cookie | 30 days | This 3rd party cookie is used by LinkedIn Ads to store information about the time a sync occurred with the lms_analytics cookie. It helps in tracking and analyzing user interactions on the website, providing insights into ad campaign performance and user behavior. |
| ar_debug | 3rd party cookie | 30 days | This 3rd party cookie is used by LinkedIn Ads to support the Google attribution reporting API integration, helping to mitigate signal loss. It aids in tracking and analyzing user interactions on the website, ensuring accurate attribution and performance insights. |
| BizographicsOptOut | 3rd party cookie | 10 years | This 3rd party cookie is used by LinkedIn Ads to determine the opt-out status for non-members. It helps manage user preferences regarding data collection and advertising. |
| bcookie | 3rd party cookie | 1 year | This 3rd party cookie is used by LinkedIn Ads to uniquely identify devices accessing LinkedIn. It helps detect abuse on the platform and is used for diagnostic purposes. |
| bscookie | 3rd party cookie | 1 year | This 3rd party cookie is used by LinkedIn Ads to remember that a logged-in user is verified by two-factor authentication and has previously logged in. |
| _guid | 3rd party cookie | 90 days | This 3rd party cookie is used by LinkedIn Ads to identify a LinkedIn member for advertising through Google Ads. |
| JSESSIONID | 3rd party cookie | session | This 3rd party cookie is used by LinkedIn Ads for ID syncing. |
| l_page | 3rd party cookie | 6 months | This 3rd party cookie is used by LinkedIn Ads to measure conversion metrics. |
| lang | 3rd party cookie | session | This 3rd party cookie is used by LinkedIn Ads to remember a user's language setting, ensuring LinkedIn.com displays in the language selected by the user in their settings. |
| lidc | 3rd party cookie | 24 hours | This 3rd party cookie is used by LinkedIn Ads to facilitate data center selection. |
| li_gc | 3rd party cookie | 6 months | This 3rd party cookie is used by LinkedIn Ads to store the consent of guests regarding the use of cookies for non-essential purposes. |
| li_mc | 3rd party cookie | 6 month | This 3rd party cookie is used by LinkedIn Ads as a temporary cache to avoid database lookups for a member's consent for the use of non-essential cookies. It also stores consent information on the client side to enforce consent. |
| li_sugr | 3rd party cookie | 90 days | This 3rd party cookie is used by LinkedIn Ads to make a probabilistic match of a user's identity. |
| liap | 3rd party cookie | 1 year | This 3rd party cookie is used by LinkedIn Ads on non-www domains to denote the logged-in status of a member. |
| lms_ads | 3rd party cookie | 30 days | This 3rd party cookie is used by LinkedIn Ads to identify LinkedIn Members off LinkedIn for advertising. |
| lms_analytics | 3rd party cookie | 30 days | This 3rd party cookie is used by LinkedIn Ads to identify LinkedIn Members off LinkedIn for analytics. |
| UserMatchHistory | 3rd party cookie | 30 days | This 3rd party cookie is used by LinkedIn Ads for ID syncing. It facilitates the ID sync process and stores the last sync time to prevent frequent repetition of the syncing process. |
| snap.licdn.com | 3rd party requests | none | These 3rd party requests load the LinkedIn Ads analytics script on the website. They help collect and analyze data on user interactions, enabling us to improve ad targeting and measure the effectiveness of our ad campaigns. |
| px.ads.linkedin.com | 3rd party requests | none | These 3rd party requests send data to LinkedIn Ads' servers. They collect information about user interactions on our website, helping to improve ad targeting and measure the effectiveness of our ad campaigns. |
| www.linkedin.com | 3rd party requests | none | These 3rd party requests are used by LinkedIn Ads to synchronize data and send information about user interactions on our website. This helps improve ad targeting and measure the effectiveness of our ad campaigns. |