B2B Google Ads Bidding Latest Best Practices

Join us on Thursday, February 27th at 12:00 (GMT +2) to make sure your Google Ads account is set up according to the current best practices in bidding.

Over 110 B2B marketers registered already

(Free online event)

Holini - Google Premier Partner
Holini - Premier Partner Awards 2023

What to expect from the workshop

Bidding in Google Ads is such an ever-changing topic that both the official recommendations from Google and the strategies we see actually working in our accounts are constantly changing. All the time. And then they change again. And fast.

Join us for a workshop where we have compiled all the latest info, updates, and best practices around bidding in Google Ads. Starting from a short intro to the prerequisites of how Smart Bidding works to how to choose the right strategy for you, what to keep in mind when setting it up and, of course, how to optimize. 

liis-laisaar-presenting

Speaker & instructor: Liis Laisaar from Holini

Ensure you’re not wasting your budget by missing out on these best practices

Key takeaways & workshop highlights

identify-missed-opportunities

Prerequisites for a strong bidding setup

outperform-your-competition

Latest info about bid algorithms we have learned from Google and our accounts

make-better-business-decisions

How to choose the right strategy and setup for you

landing-page-design

Ongoing optimization ideas for your bidding

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Expect a no-fluff session packed with insights on bidding in B2B Google Ads accounts.

Speaker & instructor of the workshop

Liis has been a hands-on Google Ads Specialist in Holini for seven years.

During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

Speaker & instructor: Liis Laisaar from Holini

What B2B marketers are saying about Holini

Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff

“Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.

I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

Merily Leis
Head of Marketing at Klaus

If you can’t make it live, we’ll send you the recording. The event starts on February 27th at 12:00 (GMT +2).

(Free online event)