(Free on-demand recording, available for a limited time only)
Bidding in Google Ads is such an ever-changing topic that both the official recommendations from Google and the strategies we see actually working in our accounts are constantly changing. All the time. And then they change again. And fast.
Join us for a workshop where we have compiled all the latest info, updates, and best practices around bidding in Google Ads. Starting from a short intro to the prerequisites of how Smart Bidding works to how to choose the right strategy for you, what to keep in mind when setting it up and, of course, how to optimize.
Speaker & instructor: Liis Laisaar from Holini
Liis has been a hands-on Google Ads Specialist in Holini for seven years.
During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.
She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.
Speaker & instructor: Liis Laisaar from Holini
“I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.
The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”
“We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.
The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”
