B2B Google Ads Bidding Latest Best Practices

Watch the workshop below to make sure your Google Ads account is set up according to the current best practices in bidding.

(Free on-demand recording, available for a limited time only)

Holini - Google Premier Partner
Holini - Premier Partner Awards 2023
B2B Google Ads Bidding Latest Best Practices
Get private access to the workshop recording.

    Speaker & instructor: Liis Laisaar from Holini

    Ensure you’re not wasting your budget by missing out on these best practices

    Key takeaways & workshop highlights

    identify-missed-opportunities

    Prerequisites for a strong bidding setup

    outperform-your-competition

    Latest info about bid algorithms we have learned from Google and our accounts

    make-better-business-decisions

    How to choose the right strategy and setup for you

    landing-page-design

    Ongoing optimization ideas for your bidding

    What to expect from the workshop

    Bidding in Google Ads is such an ever-changing topic that both the official recommendations from Google and the strategies we see actually working in our accounts are constantly changing. All the time. And then they change again. And fast.

    Join us for a workshop where we have compiled all the latest info, updates, and best practices around bidding in Google Ads. Starting from a short intro to the prerequisites of how Smart Bidding works to how to choose the right strategy for you, what to keep in mind when setting it up and, of course, how to optimize. 

    liis-laisaar-presenting

    Speaker & instructor: Liis Laisaar from Holini

    Trusted by fast-growing tech companies around the world.

    Veriff-Logo
    Series C
    Total funding: $192.3M
    Series A
    Total funding: $12.3M
    Xolo_logo_Black
    Series A
    Total funding: $11.1M
    Series B
    Total funding: $23.5M
    Series A
    Total funding: $9.6M
    montonio-logo
    Series A
    Total funding: $15.6M
    klaus-logo-landscape
    Series A
    Total funding: $19.3M
    Estateguru logo
    Series A
    Total funding: $10M
    sonarworks-black-logo
    Series A
    Total funding: $11.9M
    Bootstrapped
    Self-funded
    Outvio-logo
    Seed
    Total funding: $3M
    fooddocs-logo
    Seed
    Total funding: $2.7M

    Expect a no-fluff session packed with insights on bidding in B2B Google Ads accounts.

    Speaker & instructor of the workshop

    Liis has been a hands-on Google Ads Specialist in Holini for seven years.

    During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

    She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

    Speaker & instructor: Liis Laisaar from Holini

    What B2B marketers are saying about Holini

    “Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.

    I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

    Merily Leis
    Head of Marketing at Klaus

    Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

    Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

    Taavid Mikomägi
    Digital Marketing Manager at Veriff

    Free on-demand recording. Available for a limited time only.