(Free on-demand recording, available for a limited time only)
This is the second workshop in our RSA-themed series. In the first one, we covered our ad copy research process. Now, we’ll dive deep into all the details of creating Responsive Search Ads for B2B companies.
We’ll share our RSA template and show you how to make the most of what the RSA format offers while making sure that the setup tackles the specific challenges that most B2B companies face in their accounts.
Expect a no-fluff session packed with practical examples and insights on what’s working, what’s not, and what to avoid – insights that could significantly shift your perspective. You’ll get access to Holini’s custom-built template and a systematic approach to RSA creation.
Speaker & instructor: Liis Laisaar from Holini
Liis has been a hands-on Google Ads Specialist in Holini for seven years.
During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.
She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.
Speaker & instructor: Liis Laisaar from Holini
“I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.
The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”
“We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.
The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”
