Summary of all 2024 Google Ads Audits: Top Mistakes to Avoid in 2025

Watch the workshop below to prevent wasting your budget by avoiding these common mistakes in your account.

(Free on-demand recording, available for a limited time only)

What to expect from the workshop

We’ll be sharing our learnings and findings from all the B2B Google Ads audits we conducted in 2024. Many of these audits revealed common mistakes that you could easily avoid. We’ll walk you through them, explain their impact and our approach to fixing them.

Watch the workshop to gain the confidence and tools to ensure your advertising efforts are moving in the right direction.

Summary of all 2024 Google Ads Audits: Top Mistakes to Avoid in 2025
Get private access to the workshop recording.

    Speaker & instructor: Liis Laisaar from Holini

    Holini Google Partner Badge - 2025
    Holini - Premier Partner Awards 2023

    What you’ll learn – key takeaways & workshop highlights

    identify-missed-opportunities

    How to take a critical look at your current Google Ads account situation

    outperform-your-competition

    Which approaches, based on our learnings, are proven to work for B2B in 2025.

    make-better-business-decisions

    How to interpret account data to identify key factors for optimal ROI.

    landing-page-design

    Ideas for key questions and conversations for your team.

    Trusted by growth teams at international B2B tech companies

    Business intelligence
    Annual revenue: $8.7M+
    Cybersecurity
    Annual revenue: $3.8M+
    Cloud computing
    Annual revenue: $12M+
    HR tech
    Annual revenue: $3.8M+
    Cybersecurity
    Total funding: $192.3M
    Fintech
    Total funding: $10M+
    Vertical SaaS
    Total funding: $119.7M
    Sales tech
    Total funding: $3.2M

    Speaker & instructor of the workshop

    Liis has been a hands-on Google Ads Specialist in Holini for seven years.

    During this time she has had various roles in the company, handled and audited a wide range of B2B accounts, and shared her experiences speaking at events and universities.

    She has held the stage at Google events and training programs, Techstars Startup Week, Estonian Business School, TalTech University, and other local marketing-related events and webinars.

    Speaker & instructor: Liis Laisaar from Holini

    What B2B marketers are saying about Holini

    I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.

    The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”

    Wojciech Kosmala
    Demand Gen Lead @ Livespace

    “We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.

    The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”

    Sintija Petersone
    Sintija Petersone
    CMO at DeskTime

    Free on-demand recording. Available for a limited time only.