Meet the team

Holini is an international team of experienced PPC and analytics specialists who help B2B tech companies grow globally.

The Holini story

We believe the traditional marketing agency model is broken.

It’s built on high turnover and low efficiency. Agencies play the “volume game” forcing specialists to juggle too many demanding clients without the necessary experience or support.

This leads to poor results for clients and burnout for teams.

Holini was built to change this.

At first, we believed that a stable team built on a people-first culture was the key. But over time, we learned that great culture can only go so far when the underlying model is still holding our people back from achieving their full potential.

So, we redesigned our operating model. We believe that combining our foundational people-first culture with a tech-enabled, senior-only model is the best and most sustainable way to succeed.

What this means for our team: We prioritize a people-first, high-performance culture. We build proprietary systems to eliminate the repetitive, low-value tasks that burden specialists at traditional agencies. This frees up mental capacity for meaningful high-value work and protects the energy needed for critical thinking and complex problem-solving, keeping our team happy and motivated for the long term.

What this means for our clients: We prioritize delivering measurable results, consistent service quality, and minimizing execution risk. Our clients work directly with proactive senior specialists who have the dedicated time and focus to apply deep B2B growth expertise to their business. This ensures their budget is invested in growth, not a junior’s on-the-job training.

We are building a model that works for our people and clients, not against them.

Scroll down to meet the Holini team.

Happy people make happy clients

Andres Ruul
CEO, Co-Founder
10+ years of PPC experience
Taavi Kalvi
CTO, Co-Founder
10+ years of analytics experience
Karolina Królicka
Head of PPC, Team Lead
10+ years of PPC experience
Liis Laisaar
Head of Growth
8+ years of PPC experience
Mikołaj Sokolowski
Senior PPC Specialist, Team Lead
8+ years of PPC experience
Artur Marharian
Head of Data & Analytics, Team Lead
5+ years of analytics experience
Pawel Olejarczyk
Senior Analytics Developer
4+ years of analytics experience
Michał Hołub
Senior PPC Specialist
8+ years of PPC experience
Mathias Randrüüt
Senior PPC Specialist
3+ years of PPC experience
Alexandra Poulopoulou
Senior Analytics Developer
8+ years of analytics experience
Jamaica Milligan
Business Development Specialist
5+ years of business dev experience
Dmytro Serdiuk
Senior PPC Specialist
7+ years of PPC experience
Ana Beatriz Trindade
Software Engineer
5+ years of technical experience
Bojana Rogić
Senior PPC Specialist
9+ years of PPC experience

Do you have what it takes to become our team member? Discover open positions.

Our core values

With our people, our clients and our partners at our core, we live these values.

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Invest in our team

We prioritize a high-performance culture by investing in our team’s growth and well-being. We create the systems, tools, and automations that allow our people to focus on high-impact, strategic challenges at a sustainable pace of commitment.

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Be proactive

We take initiative, plan ahead and act early. We propose solutions and improve our systems without being asked. We communicate openly and present possible solutions before problems escalate.

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Commit to delivering results

We set clear goals and success measures up front. We meet the agreed quality bar and deliver on time. We tie work to business metrics and take full ownership of outcomes, including course corrections when plans change.

long-term

Think critically

We use objective analysis to question assumptions, challenge ideas, and find the root cause of problems. We support our arguments with evidence and are open to changing our minds when presented with a better solution.

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Embrace change

We adapt to new processes, technologies, and strategies that drive our goals. We are resilient in a fast-moving environment and view automation and new systems as essential tools for success.