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    Talk to one of our Senior Strategists

    Send us a message, and we’ll get back to you shortly.

      Livespace increases monthly MQL volume from Paid Search by 37% in 6 months while improving the efficiency and quality of leads

      Discover how we expanded Livespace’s customer base and reduced acquisition costs by applying the latest Google Ads best practices.

      Livespace is the leading Polish CRM, serving thousands of customers. Livespace CRM is a process-focused CRM system designed primarily for B2B sales teams. It aims to help businesses streamline their sales operations, increase efficiency, and achieve more predictable sales outcomes.

      +37%
      MQL volume
      +25%
      Sales Accepted Leads (SAL)

      Our Approach

      1. We optimized conversion tracking and bidding by switching to portfolio bidding strategies and implementing Target CPA bidding with a max CPC limit.
      2. We enhanced campaign settings by excluding low-quality traffic from Search Partners, leveraging insights from the client’s internal database.
      3. On the keyword level, we transitioned to broad match, consolidated duplicated keywords across match types, and paused irrelevant or underperforming terms.
      4. We refreshed the ad copy by updating keyword-related headlines to enhance ad relevance and paused automatically generated assets that did not meet performance standards.
      5. Finally, we unified and corrected UTM tracking, enabling cleaner data collection and more accurate insights within the client’s internal reporting system.

      Performance Results

      Following an in-depth analysis of the initial campaign data, we applied proven best practices to optimize performance. Our efforts boosted the number of Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) attributed directly to Google Ads via UTM tracking. At the same time, we lowered the cost per MQL and increased lead quality, achieving a stronger MQL-to-SAL conversion rate.

      • MQL volume  +37%
      • MQL CPA  -18%
      • SAL  +25%
      • MQL <> SAL CVR  +47%

      (SAL & MQL <> SAL Conversion Rate)

      (MQL & MQL CPA)

      “I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.

      The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”

      Wojciech Kosmala
      Demand Gen Lead @ Livespace

      Accelerate your growth by partnering up with senior PPC and analytics specialists.

      Talk to one of our Senior Strategists

      Send us a message, and we’ll get back to you shortly.