These are some of the PPC, analytics, and CRM tools we use to deliver pipeline growth and measure performance for B2B tech companies.
This isn’t a complete list of the tools we use. It highlights the platforms we use most often.
We are a good fit if your company:
We are not a good fit if your company:
Our first step is to align on the fundamentals: your business goals, how we measure success, who your ideal customers are, and the operational plan we’ll work within.
We design a full-funnel B2B PPC strategy that captures high-intent buyers today while building your brand to create a pipeline of future customers.
We connect your PPC platform data with your CRM’s pipeline data. This creates a trustworthy, full-funnel dashboard where you can see what’s truly driving growth.
We fill the top of your funnel by running ads that don’t just grab attention, but instead educate, build memory links, and earn the trust of your target customers.
We turn buyers showing active buying intent into a predictable pipeline. This process focuses on capturing high-intent signals and improving your ROAS by engaging prospects who are in the consideration and decision phase.
We believe in a continuous cycle of execution, learning, and strategic collaboration to ensure your growth accelerates over time. Our partnership is built on a foundation of transparency and proactive communication, with a shared focus on continuous experimentation to find new growth opportunities.
Here is a visual overview of our PPC management process.
The first call is a straightforward conversation to see if we’re the right fit to help, not a formal sales presentation. You’ll meet directly with one of our senior growth strategists who understands the challenges of growing a B2B tech company.
Here’s what to expect on our call:
The entire purpose is to quickly establish if we’re the right fit to help you grow, respecting your time and focusing only on what matters.
After an optional NDA, you’ll grant us read-only access to your key platforms (like Google Ads, LinkedIn Ads, Microsoft Ads and GA4). Our senior strategist conducts a deep-dive audit to:
This process is designed to give you immediate value by answering one core question:
What is the pipeline growth potential in your PPC accounts?
We schedule a meeting where we present our PPC audit findings and discuss our strategic recommendations together. We also answer all of your questions.
If our audit shows we can make a significant impact on your results, we will deliver a proposal designed for you to share with your leadership team. It will clearly outline:
If we determine we’re not the right partner to hit your goals, we’ll be upfront and tell you why.
The kickoff phase ensures we get started smoothly and effectively. We set up our shared communication channel (e.g., Slack) for daily communication and schedule the kickoff call with all key stakeholders.
Our goal is to establish clear alignment from day one. Our agenda for the call is to:
Our analytics developers begin with a granular audit of your data platforms (GA4, GTM, CRM, etc.) to identify critical data quality problems. We work alongside your team to resolve these clear issues first.
With a reliable foundation in place, we deliver a comprehensive measurement plan and help you implement it. This ensures data flows correctly between your platforms, which is crucial for solving attribution problems and creating reliable, full-funnel reporting.
We begin executing the highest-impact actions from our plan. Our initial focus is on delivering quick, measurable wins while simultaneously building the framework for sustainable, long-term growth.
Our ongoing collaboration is built on a dedicated rhythm. In our weekly strategy syncs, we review performance against agreed-upon KPIs, share insights, and collaboratively set priorities for the week ahead.
Our partnership model is built on three core principles: transparent communication, a proactive approach, and continuous improvement. Here’s how we put these into practice:
“I love that Holini is data-driven and very systematic. They have expert knowledge and manage everything for us regarding PPC ads. I really like that they take the time to get to know their clients before working with them.
Also, having their analytics team engaged in every project is definitely very beneficial for us. I had several personal recommendations to work with Holini. Holini is the market leader in our region.”
“I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.
The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”
One of our senior specialists will be directly managing your PPC accounts and leading the strategy. This person will be your primary point of contact, responsible for both high-level planning and day-to-day execution.
This is a core part of our promise: you will not be handed off to a junior account manager.
While one of our senior specialists leads the project, they are frequently supported by our wider team, including our PPC team lead, analytics developer, and designer, to ensure you receive the full benefit of our integrated expertise.
While achieving predictable, long-term results takes time, our process is designed to create an impact from the start.
During the initial PPC accounts audit, we identify quick-win growth gaps and opportunities to lower your CAC that can often be implemented in the first few weeks. You can expect to see meaningful improvements in your lead quality and campaign performance within the first 90 days as we execute our initial growth plan.
Our pricing is based on different models, depending on the service and your goals:
For our core PPC partnership: our agency fee typically aligns with your monthly PPC budget under management. This fee is inclusive, covering ongoing PPC strategy, campaign management, basic PPC tracking maintenance and performance dashboards, and our landing page optimisation service at no extra charge. If a partnership requires exceptionally more resources, any adjustments are agreed upon with you upfront.
For technical analytics projects: pricing for standalone analytics work is based on the project’s scope and the estimated hours required. All project costs and hours are detailed and agreed upon with you before any work begins.
You will receive a final, detailed proposal after our complimentary PPC accounts audit. This ensures total clarity and no hidden fees.
We don’t require long-term contracts. Our philosophy is simple: we want you to stay with us because of our results, not because of a contractual lock-in.
Instead, we start with an initial 3-month engagement. This period is designed to prove our value, deliver initial results, and build a strong, collaborative relationship. It gives us enough time to implement our foundational strategies and demonstrate a measurable impact on your pipeline.
After this initial period, our partnership continues on a flexible, month-to-month basis. Our goal is to earn your trust and build a long-term partnership by consistently delivering outstanding results.
The process from our initial discovery call to delivering your complimentary PPC audit and growth proposal typically takes about one week, depending on mutual availability.
From there, our ability to start depends on our current availability. Our primary focus is on delivering on our existing partners’ expectations. This approach allows our senior specialists the dedicated time for both strategic thinking and hands-on execution. It’s why we only accept 3-4 new partnerships each quarter.
Because we are committed to this high standard, we recommend reaching out soon to discuss your timeline, your expectations, and our current availability.
The first step is a discovery call with one of our senior growth strategists to discuss your goals. On the call, we’ll answer your questions and determine if we’re a mutual fit.
If it’s a good fit, the following step is our complimentary PPC accounts audit.
Ready to talk? Check our availability and schedule a call with us.
