PPC & analytics agency for B2B tech companies

Proven B2B growth strategies executed by senior specialists deliver consistent, qualified pipeline growth and keep your CAC under control.

Pēteris Asbahs
karin_kustavus
andreas-velling-fractory
Kristjan Toop
Oliver Vesi - KatanaMRP
Elena Benito Ruiz - Beebole

Meet the Holini team

Trusted by growth teams at ambitious B2B tech companies

Growth phase
Annual revenue: $8M+
Growth phase
Annual revenue: $14.8M+
Growth phase
Annual revenue: $3.8M+
Growth phase
Annual revenue: $55M+
Growth phase
Annual revenue: $12M+
Growth phase
Annual revenue: $3.8M+
Veriff-Logo
Series C
Total funding: $192.3M
Series C
Total funding: $75.2M
sonarworks-black-logo
Series A
Total funding: $11.9M
Series C
Total funding: $119.7M
Series A
Total funding: $3.2M
Seed
Total funding: $1.3M

Services we provide for B2B tech companies

Paid search

Paid search strategy & execution

Keyword research & ad creation

Active campaign management

Landing page optimisation

Regular meetings & action plans

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Google Ads service
Google Ads
Microsoft Ads service
Microsoft Ads

Paid social

Paid social strategy & execution

Creative development & design

Active campaign management

Landing page optimisation

Regular meetings & action plans

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LinkedIn Ads service
LinkedIn Ads
Youtube Ads service
Youtube Ads

Analytics

Data integrity audit & planning

Tracking fixes & improvements

Full-funnel measurement setup

Custom KPI dashboards

Ongoing analytics support

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Hubspot analytics and integration service
Salesforce analytics and integration service
Marketo analytics and integration service
Google Analytics service
Google Tag Manager service
Google BigQuery service

What sets Holini apart from traditional marketing agencies?

A deep B2B tech specialisation with proven growth strategies, executed only by senior specialists.

B2B specialisation & proven growth strategies

You’ll get a shortcut to proven PPC & analytics strategies for B2B, built on insights from our client portfolio. This allows you to bypass the costly trial-and-error phase, lower execution risk, and grow faster.

This deep B2B specialisation means you receive:

Systematic, full-funnel growth strategies that are designed for the complex buying journeys of B2B tech companies.

Proven B2B playbooks to consistently grow your qualified pipeline and keep your CAC under control.

Growth insights from our B2B client portfolio that provide a shortcut to what works, helping you avoid costly trial-and-error.

“Holini has gone above and beyond what we were expecting from a PPC agency. Great customer service, vast B2B industry knowledge, and the ability to see the bigger picture truly sets Holini apart. They are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff
PPC growth cycle

Senior-level execution & ownership of results

The same specialist who creates your PPC or analytics strategy also executes the work. This ensures ownership of your results and means your budget is dedicated to growth, not a junior’s on-the-job training.

This senior talent approach ensures you receive:

A proactive, strategic partner who consistently brings new ideas to the table, not just someone waiting for instructions.

Faster progress & low execution risk, as the person who creates the strategy is also the one responsible for executing it.

Direct communication with the senior specialists executing the work, so you receive strategic insights, not just status updates.

“I love how their senior specialists never only stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our PPC campaigns.

Merily Leis Rabbi
Head of Marketing at Klaus (acquired by Zendesk)

The results speak for themselves

+37%
MQL volume
in 6 months
+25%
Sales Accepted Leads (SAL)
Read case study
+106%
Paying customers
in 2 years
−43%
Customer acquisition cost (CAC)
Read case study

Holini by the numbers

2.37 years

avg. client retention

Over $16 million

annual ad budget under management

8+ years

serving B2B clients

Is Holini the right PPC partner for you?

We are a good fit if your company:

Is an ambitious and growing B2B tech company.

Invests $10k+ per month in PPC ads or gets there soon.

Has an in-house marketing lead or a growth team.

Has a primary focus on English-speaking markets.

Expects proactive, accountable, and open collaboration.

We are not a good fit if your company:

Is an early-stage firm still validating product-market fit.

Operates in B2C, e-commerce, crypto, or gambling sectors.

Requires a government-style procurement process.

Has no prior experience with PPC ads.

Chooses partners by the lowest fee, not expected ROI.

For standalone analytics services, the factors above (e.g. Invest $10k+ per month in PPC ads) may not fully apply. See all services below.

Holini Google Partner Badge - 2025
Holini - Premier Partner Awards 2023

Our typical onboarding process

The first call is a straightforward conversation to see if we’re the right fit to help, not a formal sales presentation. You’ll meet directly with one us who understands the challenges of growing a B2B tech company.

Here’s what to expect on our call:

  • We’ll discuss your current situation and core business objectives: pipeline targets, target CAC, and key revenue goals.
  • Next, we’ll walk you through our approach and answer your questions about how we work.
  • Finally, we’ll decide together if it makes sense to proceed to the next step: a deeper analysis of your PPC accounts to find growth opportunities.

The goal is to be efficient, respect your time, and see if we might be the right fit to help you grow.

After an optional NDA, you’ll grant us read-only access to your key platforms (like Google Ads, LinkedIn Ads, Microsoft Ads and GA4). Our senior strategist conducts an account audit to:

  • Identify quick-win growth gaps and opportunities to lower your CAC.
  • Analyse your current targeting, messaging, and bidding strategies.
  • Review if and how your pipeline and CRM data is used in your PPC campaigns.

This process is designed to give you immediate value by answering one core question:

What’s holding your PPC accounts back from growing your qualified pipeline and keeping CAC under control?

We schedule a meeting to present our PPC audit findings, discuss our strategic recommendations, and answer all of your questions.

If our audit shows we can make a significant impact on your results, we will deliver a proposal designed for you to share with your leadership team. It will clearly outline:

  • An action plan for our services.
  • A clear scope of work.
  • An estimated timeline for execution.
  • Simple, transparent pricing based on your goals.

If we determine we’re not the right partner to hit your goals, we’ll be upfront and tell you why.

The kickoff phase ensures our partnership goes smoothly and effectively. We schedule the kickoff call with all key stakeholders and coordinate all necessary access to ad platforms, analytics, and other tools.

Our goal is to establish clear alignment from day one. Our agenda for the call is to:

  • Fully understand your ICPs, buyer personas, positioning, sales process and possible limitations.
  • Finalise our action plan, confirming key objectives, KPIs and milestones.
  • Establish our communication rhythm, including regular meetings and the preferred format for performance reporting.

Our analytics developers begin with a granular audit of your existing data management platforms to identify critical data quality problems. We work alongside your team to resolve these issues first.

With a reliable foundation in place, we deliver a comprehensive measurement plan and help you implement it. This ensures data flows correctly between your platforms, which is crucial for solving attribution problems and creating reliable, full-funnel reporting.

We begin executing the highest-impact actions from our plan. Our initial focus is on delivering quick, measurable wins while simultaneously building the framework for sustainable, long-term growth.

Our ongoing collaboration is built on a dedicated rhythm. In our regular strategy syncs, we review performance against agreed-upon KPIs, discuss potential new strategies and tests, and collaboratively set priorities for the week ahead.

Our partnership model is built on three core principles: transparent communication, a proactive approach, and continuous improvement. Here’s how we put these into practice:

  • Regular syncs: we continue our regular tactical meetings to review recent performance, adapt to market changes, and plan immediate next steps.
  • Live performance dashboards: you have 24/7 access to shared dashboards for full transparency and a quick and easy overview into the metrics that matter.
  • Quarterly business reviews (QBRs): every quarter, we zoom out to analyse the big-picture performance and collaboratively build the strategic playbook for the next 90 days.
  • Continuous knowledge transfer: we do more than just execute. We actively share our knowledge and experience with your team, showing you the “how” and “why” behind our work, strengthening your in-house team’s expertise.

Any questions or ready to take the next step?

Get in touch and we will answer all your questions. We have room for only 3–4 new partnerships each quarter.

Liis Laisaar

Growth @ Holini
Artur Marharian

Artur Marharian

Analytics @ Holini