Overcoming Common Data Integration Challenges for B2B Marketers

Learn how to future-proof your marketing analytics with a centralized data warehouse.

(Free on-demand recording, available for a limited time only)

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What to expect from the workshop

We will share the most common challenges related to data and analytics that most of our clients face. You’ll learn what end-to-end analytics is and when it’s right for your business (because not every business needs it).

We will explore the challenges of unifying different data sources in one place and the issues that arise when different data sets are siloed. We’ll explore how Google BigQuery can serve as a central hub for your data, and how Google’s Dataform tool can help manage the complex transformations and dependencies needed to bring it all together.

This session, designed specifically for marketers and CMOs in B2B, will focus on the obstacles you’ll face in the journey to unified analytics and how BigQuery and Dataform can solve these challenges. There will be no deep dives into SQL or technical implementation, but instead, we’ll provide a clear roadmap for overcoming the complexities of creating an end-to-end analytics system.

Overcoming Common Data Integration Challenges for B2B Marketers
Get private access to the workshop recording.

    Speaker & instructor: Artur Marharian from Holini

    Solving the data silo problem: building a strong analytics foundation for B2B.

    What you’ll learn – key takeaways & workshop highlights

    identify-missed-opportunities

    Understanding End-to-End Analytics: Learn when end-to-end analytics is right for your business and how it can transform your marketing efforts by centralizing and streamlining your data.

    outperform-your-competition

    BigQuery as a Data Hub: Understand how BigQuery can serve as the backbone of your marketing analytics, allowing you to efficiently manage and analyze large volumes of data.

    make-better-business-decisions

    Overcoming Data Silos: Discover the common challenges marketers face when their data is siloed and how to overcome them by integrating all your data into a single, cohesive system.

    landing-page-design

    Using Dataform for Data Transformation: Gain insights into how Dataform helps manage the complex transformations and dependencies needed to create a clean and actionable data pipeline.

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    Expect a no-fluff session packed with actionable insights on building seamless marketing analytics in B2B.

    Speaker & instructor of the workshop

    Artur leads the Analytics Developers Team at Holini and brings over six years of hands-on experience in analytics to our workshop.

    His expertise lies in developing analytics processes and data infrastructure, along with data analysis and creating visual presentations for B2B companies. He is proficient in using tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), BigQuery, and Looker Studio and Power Bi.

    Speaker & instructor: Artur Marharian from Holini

    What B2B marketers are saying about Holini

    Sam Lepak

    “After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini.

    The Holini team was able to understand the problem instantly and shared detailed solutions that even a non-developer could easily understand (I’m a marketer). Their help has been insurmountable to our company’s growth, in which we have a plan in place to accurately track users and make data-driven data solutions.

    Being a former Director of Paid Media at a large growth agency (100+ org), we couldn’t even solve this problem. That said, the team at Holini knows their stuff, and I highly recommend anyone looking for agency services.”

    Sam Lepak
    Head of Growth at Matter
    Elena Benito Ruiz - Beebole

    “Working with Holini has been one of my greatest experiences about data-driven analytics. I have worked with several agencies and analytics professionals in the past and I have never seen such a level of implication, accuracy and relevant advice. I have liked especially their hands-on approach, it’s not that you get an amazing audit full of specific steps but also someone who will implement them with the precision of a surgeon. They also created ad-hoc reports on GA for a better understanding of all the event tracking they have deployed.

    I would like to recommend them, whenever you need analysts with in-depth technical knowledge of GA and GTM implementation or a Google ads agency that delivers.”

    Elena Benito Ruiz
    Chief Marketing Officer at BeeBole

    Free on-demand recording. Available for a limited time only.