Reviews from our B2B tech clients

Read direct feedback from leading B2B tech CMOs and demand gen managers on working with our senior specialists.

I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.

The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”

Wojciech Kosmala
Demand Gen Lead @ Livespace

“I love that Holini is data-driven and very systematic. They have expert knowledge and manage everything for us regarding PPC ads. I really like that they take the time to get to know their clients before working with them.

Also, having their analytics team engaged in every project is definitely very beneficial for us. I had several personal recommendations to work with Holini. Holini is the market leader in our region.”

karin_kustavus
Karin Kustavus
CMO at FoodDocs

“Holini has gone above and beyond what we were expecting from a PPC agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

Great customer service aside, vast B2B industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff

“I am very satisfied with their service and commitment as they have helped us in achieving our goal of bringing down costs and opening up Google Ads in new markets. Their domain knowledge is excellent.

Hitting a plateau means that we shall just try something a bit different, so there are always ideas to try for further improvement. Also, it was evident that they share knowledge and experiences in-house, discussing customer projects which can bring new ideas to the table.”

andreas-velling-fractory
Andreas Velling
CMO at Fractory

“I appreciate that they know more than I do. We started to work with Holini on time when our market faced a recession. Nevertheless, they still managed to lower our customer acquisition costs, get more leads, and help to keep our revenue flat which is amazing from their side with all those market problems we had in the industry.

Pēteris Asbahs
Pēteris Asbahs
Digital Marketing Lead at Sonarworks

“They have a very good understanding of what Google Ads has to offer. They know all the latest news so that I can concentrate on other areas of paid acquisition. Also, their detailed understanding of tracking, and willingness to investigate and help beyond Google Ads has been very valuable.”

Veiko Paalandi
Performance Marketing Lead at Xolo

“Thanks to Holini, we have been able to increase our conversion count and significantly decrease the cost per conversion at the same time.

They have dedicated specialists who are top-notch in their game and whose work is transparent and data-driven. Their communication has been timely, concise and to the point. They took the initiative from the start, understood our needs and delivered on time.

With Holini, we are confident that our Google Ads are in good hands.”

mantas levinas
Mantas Levinas
Head of Growth at Cherry Servers

We partnered with Holini to handle our PPC campaigns and generate qualified leads. They began by fixing our tracking and then took over our PPC channels.

With their help, we reached new record heights in every customer segment. The workflow has been effective, and their regular, proactive communication meets our high demands.

We chose Holini because our marketing team recognised their previous work, and they were the only partner we wanted. Their deep expertise in PPC and analytics gives me confidence in our marketing efforts.

Kristjan Toop
Kristjan Toop
Head of Growth at EstateGuru

“Holini is the rare outsourced partner you can 100% rely on. Besides very good knowledge in Google tools and disciplined project management, they are the ones who really want your business to do well.

I would recommend Holini not only as a PPC agency, but as a digital success partner. Working with Holini is like having a best friend everybody needs to succeed in the world of business.”

Oliver Vesi - KatanaMRP
Oliver Vesi
Head of Marketing at Katana MRP

“Holini is my go-to PPC agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our experienced team.

I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

Merily Leis Rabbi
Head of Marketing at Klaus

“We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.

The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”

Sintija Petersone
Sintija Petersone
CMO at DeskTime

“Holini manages all our paid search, including account management, keyword strategy, and competitor research.

Within 9 months, we saw 72.6% month-over-month sign-up growth attributed to Google Search.

Holini is responsive and integrates well into our workflows. Their expertise in Google Ads, honest communication, and strategic support have stood out throughout the partnership.”

Niels Klement
Niels Klement
Head of Growth at Perspective

We decided to work with Holini to help us set up proper tracking, build a lead scoring system, and manage our paid search campaigns.

We started with analytics, then defined strategic goals and KPIs. Holini’s PPC manager took time to understand our business, and within two weeks launched our first campaigns, which performed well.

Since then, we’ve continued working together, regularly adding new campaigns and refining our search tactics.

On average, our cost per lead has dropped by half, and we now receive a steady flow of qualified leads from paid search. For B2B, this is a solid result.

Aleksandr Komolov
Aleksandr Komolov
Marketing Team Lead at Outvio

We consulted Holini to help us expand into key target markets and accelerate growth through paid search. Their advice has been practical and valuable for both short- and long-term planning.

We had in-depth discussions about our goals, budgets, expected CPLs and search volumes. Holini came back with clear, actionable input that helped us compete effectively in markets like the UK, even with a smaller initial budget.

Our ad account is now structured to support our growth model and make better use of Google’s machine learning within the constraints of our budget. Holini’s down-to-earth approach, deep expertise and willingness to go the extra mile stood out throughout the collaboration.

Robert Jakobson
Robert Jakobson
Head of Marketing at Remato

“We partnered with Holini to manage all of our PPC campaign formats, including search, display, and YouTube advertising.

Holini has tackled the challenge of reaching B2B customers with a long and complex decision-making process. They run ongoing tests to improve ad copy, landing pages, targeting, bidding, and campaign formats.

Since working with Holini, we have exceeded our goals — we’ve seen a 4x growth in leads with almost the same budget. The workflow has been highly effective with regular communication and monthly performance reviews.

Their proactive approach, responsiveness, and strong understanding of our industry make them a valuable partner.”

Silva Lill
Silva Lill
CMO at PLM Group

We started working with Holini after being dissatisfied with our previous PPC provider, where we were barely breaking even. We care about real revenue from our PPC efforts.

Holini now manages our PPC and analytics, running search campaigns on Google and Microsoft Ads. They reviewed our existing setup, suggested new keywords, and helped refine our tracking. We work with an account manager and a analytics specialist, and the collaboration has been smooth throughout.

Since starting with Holini, our ROI has grown from 100% to 180%–200%, and we’re finally seeing profit from our products. Their knowledge of PPC, consistent communication, and reliable reporting have made a clear impact.

Toni Pärn
Toni Pärn
Director of Sales at Passware

We hired Holini to help us increase the number of trials and improve our bottom line through PPC campaigns.

They started by analyzing our previous campaigns, then proposed a new structure and strategy, which they tested and optimized. Since then, our cost per lead has gone down and the number of trials continues to grow each month, with clear potential for further improvement.

The Holini team delivers on time, communicates clearly, and handles everything with professionalism – even during vacation periods. They stick to what’s agreed, are easy to work with, and always help us find solutions.

matija-kolaric-zebra-bi
Matija Kolaric
Team Lead, Demand Generation at Zebra BI

“We brought in Holini to manage our Google Ads account, scale lead volume, and provide expert insight into new features from Google.

Our account was already performing well, but Holini helped take it to the next level. Since they took over, our lead volume has increased significantly while maintaining lead quality. They’re fully aligned with our strategy, focusing not just on leads but also on paid users.

Their communication is always proactive, flexible, and clear. They make even complex Google Ads features easy to understand and apply.”

Julien Chambard
Director of Performance Marketing, Global @ Booksy

Any questions or ready to take the next step?

Reach out early and Liis will answer your questions. We accept a limited number of new partnerships each quarter to maintain our service quality.

Liis Laisaar

Growth @ Holini