Paid social management for B2B tech companies

You’ll receive paid social strategy & management, delivered by a senior-only team of specialists.

Paid social platform expertise

We use LinkedIn Ads and Youtube Ads to grow your pipeline and measure the performance of your paid social ads.

We also use your CRM and analytics data for analysis & measurement.

Discover our paid social management process

We believe in a continuous cycle of execution, learning, and strategic collaboration. Our partnership is built on transparency and proactive communication, with a shared focus on finding new growth opportunities.

Clarify business goals & pipeline targets: We start by clarifying your most critical metrics: qualified pipeline goals, monthly and yearly targets, and target customer acquisition cost (CAC) needed to scale efficiently.

Focus on the KPIs that matter: We measure paid social performance using a strategic mix of leading indicators (like qualified leads) and lagging indicators (like closed-won revenue) to confirm the ultimate business impact.

Clarify your positioning & brand archetype: We work with you to understand your market category, target segment, and unique positioning statement. We then establish your brand archetype to set the tone for all messaging.

Identify Category-Entry Points (CEPs): We identify the specific situations, problems, or triggers (CEPs) that cause a buyer to look for a solution in your category. This forms the basis of our entire messaging strategy.

Design a two-pronged funnel architecture: We structure your campaigns to serve two distinct purposes: Brand Building to create broad “mental availability” and Demand Activation to capture intent from buyers in-market right now.

Define budget allocation & campaign launch: We work with you to allocate your budget across paid social campaigns and funnels, and then manage the full technical campaign build, quality assurance, and launch.

This step involves building the core assets of your social campaigns. We transform your strategy into compelling creative designs to stop the scroll, educate your ICP, and earn their trust.

Craft strategic narratives for each Category Entry Point (CEP): We create the core message for each prioritized customer problem or trigger, ensuring our ads speak directly to the buyer’s specific situation and pain points.

Ideate on data-backed creative concepts: We use proven frameworks, such as psychological hooks and persuasion principles, to develop ad concepts that capture attention and drive action in the feed.

Build credibility with social proof: We turn your case studies, reviews, and customer testimonials into compelling ad creatives that build trust and validate your claims.

Write the creative brief & asset map: We consolidate all strategic decisions into a formal creative brief and plan our creative variations (e.g., different hooks, visuals, or CTAs) ready for production.

We connect your paid social platform data with your CRM’s pipeline data. This creates a trustworthy, full-funnel dashboard where you can see what’s truly driving growth.

Review your current paid social tracking setup: We begin by assessing your current tracking (e.g., LinkedIn Insight Tag, LinkedIn API usage) to identify critical data quality issues or measurement gaps.

Implement full-funnel measurement: We execute the technical implementation of paid social tracking needed for your business, including CRM integration for offline conversion data. This allows you to measure performance across the entire journey: Lead → Qualified Lead → Sales Opportunity → Closed Revenue.

Establish measurement & naming conventions: We define all primary and secondary conversion events, UTM parameters, and campaign naming conventions to ensure data is clean and consistent across all platforms.

Build paid social performance dashboards: We build centralized dashboards in Looker Studio that unify data from ad platforms and your CRM, giving you one clear, reliable view of performance.

Provide transparent, real-time reporting: You have 24/7 access to live performance dashboards, so you always have a clear, complete, and transparent view of the metrics that matter.

We turn passive and active audiences into a predictable pipeline. This is the continuous, hands-on cycle of optimization to improve your ROAS by engaging the right accounts and buyers.

Follow a rigorous optimization cadence: We check performance at set intervals: Daily for pacing and critical alerts, Weekly for tactical budget and creative rotation, and Monthly for strategic analysis against the funnel.

Find and scale effective ad creatives: We systematically test ad creatives to discover which hooks, visuals, and messages best capture audience attention, reallocating budget to the winners while refreshing creative to prevent ad fatigue.

Eliminate inefficient ad spend: We protect your budget and improve ROAS by refining audience targeting, managing dynamic exclusion lists (like new customers and your negative ICP), and optimizing bids based on pipeline data, not just clicks or leads.

Implement a continuous experimentation framework: We systematically run experiments from a prioritized backlog, logging all results in a shared learning document to find new growth levers and continuously iterate on performance.

Re-engage prospects with strategic remarketing: For high-intent visitors who leave your site, we run segmented remarketing campaigns based on their behavior to bring them back and encourage them to take the next step.

Triage & troubleshoot performance: We use a structured playbook to diagnose and fix performance issues, whether it’s low delivery (widen audience), low CTR (test new creative), or low conversion rate (check landing page).

We believe in a continuous cycle of execution, learning, and strategic collaboration. Our partnership is built on transparency and proactive communication, with a shared focus on finding new growth opportunities.

Establish a clear communication plan: From day one, we define our communication rhythm, stakeholders, and primary points of contact for both tactical and strategic topics.

Regular tactical & strategy syncs: We establish a regular meeting rhythm, typically weekly or bi-weekly, to review performance against KPIs, share insights from the data, and collaboratively set priorities for the next steps.

Quarterly business reviews (QBRs): Every quarter, we zoom out to analyze big-picture performance against your business goals, discuss strategic shifts in the market, and build the high-level playbook for the next 90 days.

Proactive knowledge transfer: We do more than just execute. We actively share the “how” and “why” behind our work, strengthening your in-house team’s expertise and ensuring our partnership provides long-term value.

This optional service provides a strategic, data-informed blueprint to improve the structure, messaging, and user flow of your key landing pages, unlocking the full potential of your ad spend. Please note: This service is offered for an additional fee and is not part of the core paid social management service.

Perform a detailed heuristic analysis: We evaluate your current landing page(s) using the 7 Levels of Conversion Framework to identify precisely what’s causing friction and where the biggest opportunities for improvement are.

Deliver prioritized recommendations: You receive a clear, actionable list of the most impactful changes required to increase clarity, build trust, and drive action on the page.

Develop a new landing page wireframe: We provide a visual blueprint that outlines the new, optimized page structure and content hierarchy, serving as a direct guide for your designer or developer.

Craft high-impact copy: We write professionally crafted text for the most critical elements of the page: the headline, sub-headline, and primary calls-to-action, ensuring your value proposition is instantly clear.

This add-on service provides professionally designed, performance-focused ad creatives that translates your approved strategy into compelling, scroll-stopping visuals ready for launch. Please note: This service is offered for an additional fee and is not part of the core paid social management service.

Translate strategic briefs into high-performing ad assets: Our performance creative designers take the approved creative brief, including the core narrative, hook, and visual direction, and produce the final, launch-ready ad assets (e.g. images, short videos, etc.).

Design visuals based on psychological principles: We create visuals that are not just on-brand, but are intentionally designed to amplify the chosen psychological hook and persuasion principle to capture attention and drive action.

Develop creative that captures your target buyer’s attention: Following our core philosophy, every ad is designed as a “self-contained communicator,” ensuring it delivers the brand and core message in the feed, even without a click.

Deliver ad variations for systematic testing: You receive a complete set of ad variations (e.g., different visuals or hooks) based on the asset map, enabling a structured testing plan to discover what resonates most with your audience.

What sets Holini apart?

B2B specialisation & deep expertise

Every B2B business is unique. A one-size-fits-all approach doesn’t work. That’s why we build growth systems based on your company’s specific goals, positioning, ICP, and buyer personas.

This deep B2B specialisation means you receive:

Systematic, full-funnel growth strategies that are designed for the complex buying journeys of B2B tech companies.

Company-specific approach to consistently grow your qualified pipeline and keep your CAC under control.

Growth insights from our B2B client portfolio that provide a shortcut to what works, helping you avoid costly trial-and-error.

“Holini has gone above and beyond what we were expecting from a PPC agency. Great customer service, vast B2B industry knowledge, and the ability to see the bigger picture truly sets Holini apart. They are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff
Holini - internal systems v2

Senior-only team & proactive mentality

The same senior-level paid social specialist who proactively brings new ideas to the table executes the work. This ensures your budget is dedicated to growth, not a junior’s on-the-job training.

This senior talent approach ensures you receive:

A proactive, strategic partner who consistently brings new ideas to the table, not just someone waiting for instructions.

Faster progress & low execution risk, as the person who creates the strategy is also the one responsible for executing it.

Direct communication with the senior specialists executing the work, so you receive strategic insights, not just status updates.

“I love how their senior specialists never only stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our PPC campaigns.

Merily Leis Rabbi
Head of Marketing at Klaus

B2B specialisation + senior-only team = qualified pipeline growth

“Holini has gone above and beyond what we were expecting from a PPC agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

Great customer service aside, vast B2B industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff

“Holini is my go-to PPC agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our experienced team.

I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

Merily Leis Rabbi
Head of Marketing at Klaus

Is Holini the right paid social management partner for you?

We are a good fit if your company:

Is an ambitious and growing B2B tech company.

Invests $10k+ per month in PPC ads or gets there soon.

Has an in-house marketing lead or a growth team.

Has a focus on English-speaking or international markets.

Expects proactive, accountable, and open collaboration.

We are not a good fit if your company:

Is an early-stage firm still validating product-market fit.

Operates in B2C, e-commerce, crypto, or gambling sectors.

Requires a government-style procurement process.

Has no prior experience with PPC ads.

Chooses partners by the lowest fee, not expected ROI.

Trusted by growth teams at international B2B tech companies

Business intelligence
Annual revenue: $8.7M+
Cybersecurity
Annual revenue: $3.8M+
Cloud computing
Annual revenue: $12M+
HR tech
Annual revenue: $3.8M+
Cybersecurity
Total funding: $192.3M
Fintech
Total funding: $10M+
Vertical SaaS
Total funding: $119.7M
Sales tech
Total funding: $3.2M
Holini Google Partner Badge - 2025
Holini - Premier Partner Awards 2023

Frequently asked questions

One of our senior paid social specialists will be directly managing your accounts and leading the strategy. This person will be your primary point of contact, responsible for both high-level planning and day-to-day execution.

This is a core part of our promise: your account won’t be handed off to a junior account manager.

While one of our senior specialists leads the project, they are always supported by our wider team, including our PPC team lead and analytics developer to ensure you receive the full benefit of our integrated expertise.

While achieving consistent, long-term results takes time, our process is designed to create an impact from the start. During the initial accounts audit, we identify quick-win growth gaps and opportunities to lower your CAC that can often be implemented in the first few weeks.

You can expect to see meaningful improvements in your lead quality and campaign performance within the first 90 days as we execute our initial growth plan.

Our paid search service agency fee typically aligns with your monthly paid social budget under management. This fee is inclusive, covering ongoing paid social strategy & execution, creative concept development, paid social tracking & reporting, proactive campaign management, and regular meetings & action plans. If a partnership requires exceptionally more resources, any adjustments are agreed upon with you upfront.

Our philosophy is simple: we want you to stay with us because of our results, not because of a contractual lock-in.

We start with an initial 4-month engagement. This period is designed to prove our value, deliver initial results, and build a strong, collaborative relationship. It gives us enough time to implement our foundational strategies and demonstrate a measurable impact on your pipeline.

After this initial period, our partnership continues on a flexible, month-to-month basis. Our goal is to earn your trust and build a long-term partnership by consistently delivering outstanding results.

The process from our initial discovery call to delivering your complimentary paid social audit and growth proposal typically takes about one week, depending on mutual availability.

From there, our ability to start depends on our current availability. Our primary focus is on delivering on our existing partners’ expectations. This approach allows our senior specialists the dedicated time for both strategic thinking and hands-on execution. It’s why we only accept a limited amount of new partnerships each quarter.

Because we are committed to this high standard, we recommend reaching out early to discuss your timeline, your expectations, and our current availability.

The first step is a discovery call with one of our senior growth strategists to discuss your goals. On the call, we’ll answer your questions and determine if we’re a mutual fit.

If it’s a good fit, the following step is our complimentary paid social accounts audit.

Ready to talk? Contact us and let’s get to know each other.

Any questions or ready to take the next step?

Reach out early and Liis will answer your questions. We accept a limited number of new partnerships each quarter to maintain our service quality.

Liis Laisaar

Growth @ Holini