“Holini has gone above and beyond what we were expecting from a PPC agency. Great customer service, vast B2B industry knowledge, and the ability to see the bigger picture truly sets Holini apart. They are masters of their craft.”
We believe in a continuous cycle of execution, learning, and strategic collaboration. Our partnership is built on transparency and proactive communication, with a shared focus on finding new growth opportunities.
Clarify business goals & pipeline targets: We start by clarifying your most critical metrics: qualified pipeline goals, monthly and yearly targets, and target customer acquisition cost (CAC) needed to scale efficiently.
Focus on the KPIs that matter: We measure paid social performance using a strategic mix of leading indicators (like qualified leads) and lagging indicators (like closed-won revenue) to confirm the ultimate business impact.
Clarify your positioning & brand archetype: We work with you to understand your market category, target segment, and unique positioning statement. We then establish your brand archetype to set the tone for all messaging.
Identify Category-Entry Points (CEPs): We identify the specific situations, problems, or triggers (CEPs) that cause a buyer to look for a solution in your category. This forms the basis of our entire messaging strategy.
Design a two-pronged funnel architecture: We structure your campaigns to serve two distinct purposes: Brand Building to create broad “mental availability” and Demand Activation to capture intent from buyers in-market right now.
Define budget allocation & campaign launch: We work with you to allocate your budget across paid social campaigns and funnels, and then manage the full technical campaign build, quality assurance, and launch.




