GTM Server-Side Tagging for B2B Tech Marketers: How It Works and the Challenges It Helps You to Overcome

Watch the workshop recording below to better understand GTM server-side tagging and discover how to use it as a competitive advantage in B2B.

(Free on-demand recording, available for a limited time only)

Holini - Google Premier Partner
Holini - Premier Partner Awards 2023

What to expect from the workshop

  • Understand Server-Side Tagging: Learn what server-side tagging is and how it differs from traditional tracking.
  • Key Challenges It Helps You Tackle: Discover how it addresses issues like tracking accuracy, data privacy compliance, and data consolidation.
  • Watch a Live Demo of CRM Data Integration: See firsthand how to send CRM data to Google Ads, GA4, LinkedIn, and Facebook, and gain insights into effective data consolidation.
  • Evaluate the Investment: Get a practical guide on deciding if server-side tagging is the right move for your organization.

Watch our workshop to better understand GTM server-side tagging and discover how to use it as a competitive advantage in B2B.

GTM Server-Side Tagging for B2B Tech Marketers: How It Works and the Challenges It Helps You to Overcome
Get private access to the workshop recording.

    Speaker & instructor: Artur Marharian from Holini

    Learn how server-side tagging can help you overcome marketing challenges for B2B tech companies.

    What you’ll learn – key takeaways & workshop highlights

    identify-missed-opportunities

    Master Server-Side Tagging Basics: Understand the essentials of server-side tagging and how it differs from traditional tracking setups.

    outperform-your-competition

    Improve Data Accuracy and Privacy Compliance: Learn how server-side tagging enhances tracking precision while meeting data privacy standards, reducing data loss from ad blockers and privacy-focused browsers.

    make-better-business-decisions

    Implement Effective Data Consolidation: Discover how to centralize CRM data and integrate it seamlessly with Google Ads, GA4, LinkedIn, and Facebook for a holistic view of customer interactions.

    landing-page-design

    Weigh the Benefits of Server-Side Tagging: Practical advice on its pros and cons. Questions to consider before moving to server-side GTM.

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    Expect a no-fluff session packed with insights on Server-Side Tagging for B2B Tech marketers.

    Speaker & instructor of the workshop

    Artur leads the Analytics Developers Team at Holini and brings over six years of hands-on experience in analytics to our workshop.

    His expertise lies in developing analytics processes and data infrastructure, along with data analysis and creating visual presentations for B2B companies. He is proficient in using tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), BigQuery, and Looker Studio.

    Speaker & instructor: Artur Marharian from Holini

    What B2B marketers are saying about Holini

    Elena Benito Ruiz - Beebole

    “Working with Holini has been one of my greatest experiences about data-driven analytics. I have worked with several agencies and analytics professionals in the past and I have never seen such a level of implication, accuracy and relevant advice. I have liked especially their hands-on approach, it’s not that you get an amazing audit full of specific steps but also someone who will implement them with the precision of a surgeon. They also created ad-hoc reports on GA for a better understanding of all the event tracking they have deployed.

    I would like to recommend them, whenever you need analysts with in-depth technical knowledge of GA and GTM implementation or a Google ads agency that delivers.”

    Elena Benito Ruiz
    Chief Marketing Officer at BeeBole
    Sam Lepak

    “After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini.

    The Holini team was able to understand the problem instantly and shared detailed solutions that even a non-developer could easily understand (I’m a marketer). Their help has been insurmountable to our company’s growth, in which we have a plan in place to accurately track users and make data-driven data solutions.

    Being a former Director of Paid Media at a large growth agency (100+ org), we couldn’t even solve this problem. That said, the team at Holini knows their stuff, and I highly recommend anyone looking for agency services.”

    Sam Lepak
    Head of Growth at Matter

    Free on-demand recording. Available for a limited time only.