Better Data, Better Results: Use CRM Data and Import Offline Conversions to GA4 & Google Ads

Watch the workshop recording to learn how smart B2B companies leverage Offline Conversion Tracking to improve their marketing results.

(Free on-demand recording, available for a limited time only)

Holini - Google Premier Partner
Holini - Premier Partner Awards 2023

What to expect from the workshop

In this workshop, we’ll explore why offline conversion tracking is crucial for B2B marketing and why you need it now more than ever. We’ll also discuss how connecting offline sales data to GA4 and Google Ads can help you optimize ad spend, especially in the age of AI-driven marketing.

We’ll walk you through a versatile approach that can be applied to any CRM system or backend data integration. For our live demonstration, we will use Pipedrive as the CRM and Zapier as the automation tool, showing you a practical, step-by-step setup to seamlessly import your offline conversion data into GA4 and Google Ads.

Watch our workshop to discover best practices and tips that can help your B2B company achieve better marketing results.

Offline Conversions for GA4 & Google Ads
Get private access to the workshop recording.

    Speaker & instructor: Alexandra Poulopoulou from Holini

    Learn how better analytics can help you optimize ads to reach more customers.

    What you’ll learn – key takeaways & workshop highlights

    identify-missed-opportunities

    Learn why B2B companies need to track offline conversions for accurate ROI measurement

    outperform-your-competition

    Get access to B2B-specific best practices & tips for insightful offline conversion tracking

    make-better-business-decisions

    Discover how to identify key offline touchpoints that align with your business goals

    landing-page-design

    Watch a live implementation demo for setting up offline conversion tracking in GA4 & Google Ads using Zapier & Pipedrive

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    Expect a no-fluff session packed with insights on offline conversion tracking for B2B.

    Speaker & instructor of the workshop

    Alexandra brings over six years of hands-on experience in analytics, guiding businesses with data-driven strategies.

    Being involved in several analytics projects across diverse industries, Alexandra knows the ins and outs of the data lifecycle—from gathering and storing data to analyzing it for the benefit of B2B companies. 

    Beyond her technical expertise, Alexandra has conducted multiple trainings on Google-related topics and looks forward to sharing her knowledge with you once again.

    Speaker & instructor: Alexandra Poulopoulou from Holini

    What B2B marketers are saying about Holini

    Elena Benito Ruiz - Beebole

    “Working with Holini has been one of my greatest experiences about data-driven analytics. I have worked with several agencies and analytics professionals in the past and I have never seen such a level of implication, accuracy and relevant advice. I have liked especially their hands-on approach, it’s not that you get an amazing audit full of specific steps but also someone who will implement them with the precision of a surgeon. They also created ad-hoc reports on GA for a better understanding of all the event tracking they have deployed.

    I would like to recommend them, whenever you need analysts with in-depth technical knowledge of GA and GTM implementation or a Google ads agency that delivers.”

    Elena Benito Ruiz
    Chief Marketing Officer at BeeBole
    Sam Lepak

    “After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini.

    The Holini team was able to understand the problem instantly and shared detailed solutions that even a non-developer could easily understand (I’m a marketer). Their help has been insurmountable to our company’s growth, in which we have a plan in place to accurately track users and make data-driven data solutions.

    Being a former Director of Paid Media at a large growth agency (100+ org), we couldn’t even solve this problem. That said, the team at Holini knows their stuff, and I highly recommend anyone looking for agency services.”

    Sam Lepak
    Head of Growth at Matter

    Free on-demand recording. Available for a limited time only.