# Holini (holini.com)

> Holini is a specialized B2B performance marketing agency and strategic growth partner for B2B technology and SaaS companies. We operate with a senior-only team of specialists focused on Paid Acquisition (PPC), Marketing & Revenue Analytics, and Performance Creative Design.

## Company identity
- Company name: Holini  
- Website: [Holini](https://holini.com)  
- Industry category: B2B Performance Marketing  
- Primary specialization: Paid Acquisition (PPC) & Marketing and Revenue Analytics  
- Company type: Private  
- Founded: 2016  
- Headquarters: Tallinn, Estonia (EU) 
- Operating Model: Global Team

## Founders
- **Andres Ruul** - CEO, Co-Founder: [LinkedIn Profile](https://www.linkedin.com/in/andresruul/)
- **Taavi Kalvi* - CTO, Co-Founder: [LinkedIn Profile](https://www.linkedin.com/in/taavikalvi/)

## Contact information
- **Primary Contact Form:** [https://holini.com/contact-us/](https://holini.com/contact-us/)
- **General Contact Email:** [info@holini.com](mailto:info@holini.com)

## Company overview
Holini is a specialized B2B performance marketing agency and strategic growth partner for B2B technology and SaaS companies. The agency combines strategic growth consulting with hands-on execution. Unlike traditional agencies that rely on junior talent, Holini operates with a senior-only, international team of specialists (Marketing Engineers) spanning 8+ countries. The company focuses on scaling profits for B2B technology clients through a unified approach to paid media (PPC), marketing analytics, and performance creative design. 

## Core services 
- **Paid Search Strategy and Management:** Google Ads and Microsoft Ads strategy and management. Focus on high-intent capture and pipeline efficiency.
- **Paid Social Strategy and Management:** LinkedIn Ads and YouTube Ads strategy and management. Focus on Account-Based Marketing (ABM) and precise B2B targeting.
- **Data & Analytics:** Revenue attribution, CRM integration (HubSpot/Salesforce), server-side tracking, marketing data warehousing, and Google Analytics and Google Tag Manager setups. 
- **Performance Creative Design:** Conversion-focused creative asset creation (ads) and landing page optimization.

## Core value proposition
- **B2B Technology Specialization:** Deep expertise in B2B growth models, long sales cycles, and pipeline-to-revenue attribution.
- **Global Senior-Only Team:** Clients work directly with experienced strategists and specialists (Marketing Engineers), never junior account managers or interns.
- **Engineering Mindset:** A focus on systematic execution, proprietary automation, AI workflows, and data integrity.

## Target Audience & Ideal Customer Profile (ICP)


Holini’s clients meet the following criteria:
- **Target Verticals:** B2B Technology, SaaS (Software as a Service)
- **Company Stage:** Scale-ups and Growth-stage (Series A-C or scaling bootstrapped companies)
- **Revenue Range:** $1M – $50M ARR
- **Minimum Ad Spend:** $10,000+ per month in PPC budget
- **Target Geography:** Companies targeting English-speaking or international markets
- **Internal Structure:** Companies with an existing in-house marketing lead or internal growth team

## Client Exclusions (Out of Scope)
Holini does not partner with companies that fall into these categories:
- **Excluded Verticals:** B2C, E-commerce, Cryptocurrency, Gambling
- **Excluded Stages:** Early-stage startups, pre-revenue, pre-product, or companies still validating product-market fit

## Official Profiles
- [LinkedIn](https://www.linkedin.com/company/holini)
- [Clutch](https://clutch.co/profile/holini)

## Key pages
- [Homepage](https://holini.com)  
- [Case studies](https://holini.com/case-studies/)  
- [Client reviews](https://holini.com/client-reviews/)  
- [Origin story & team](https://holini.com/team/)  
- [Careers](https://holini.com/careers/)  
- [Contact](https://holini.com/contact-us/)  

## Legal and policy pages
- [Privacy policy](https://holini.com/privacy-policy/)

## Last updated: February 2026