Personalised Google Ads Training to Enhance Your In-House Team’s Skills

Get 1-on-1 training from experts who specialise in Google Ads for B2B. This training will help your team improve their skills, work more efficiently, and become better account managers.

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Why Our Clients Have Chosen Personalised Trainings

In-house Google Ads specialists and their managers turn to us when:

  • They want to ensure their team is able to deliver top performance.
  • They’re looking for fresh ideas to cut unnecessary costs, boost growth, or do both.
  • They want to keep up with the latest Google Ads best practices, features, and tools.
  • They aim to increase efficiency by automating time-consuming tasks.
  • They seek an objective, external look into their account’s current situation.
  • They want access to the processes, templates and checklists used by our senior Google Ads strategists.

We’ll give you the tools and know-how to deliver top Google Ads performance in today’s challenging economy and competitive markets.

Why Choose Holini’s Custom Google Ads Training?


Comprehensive Account Audit (included in the training)

The entire training is custom-built based on the thorough Google Ads account audit you will also receive. The audit covers all “base hygiene” aspects of the account and highlights all potential cost-saving and growth opportunities.


Custom Curriculum

Our training modules are made to fit to your team’s specific needs and business goals. As opposed to simply giving a summary of theoretical research, your trainer shares relevant experiences and examples obtained from hands-on management of accounts facing similar challenges.


Experienced Hands-On Trainers

Your team learns from the collective experience of senior Google Ads professionals with vast industry exposure and hands-on account management experience, not just theoretical knowledge.


Hands-On Sessions

We don’t just teach; we demonstrate with real business examples discussing the theory behind our views from your account’s perspective, ensuring practical understanding.


Latest Insights, New Features & Updates

We’ll help you become up-to-date on the newest Google Ads features and industry best practices. Our goal is to help you apply these updates wisely so you get the most out of your campaigns without overspending.


Tools For Independent On-Going Management

You’ll get access to the processes, templates, and checklists we use to manage our agency clients. These tools help you automate time-consuming tasks, avoid costly mistakes, and spot issues if they come up.


Recommendations For Next Steps

We’ll help you set the next steps for successful ongoing account management after the training. We’ll share ideas for new experiments to keep the account continuously improving.


Post-Training Support

We provide follow-up sessions (if needed) to address any questions, ensure learnings get implemented and any changes to account management go smoothly.

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We’ll guide you on how to optimize your ads for better performance.

Our Training Modules:

  • The in-house training is preceded by a thorough account audit (conducted by the trainer) to ensure the covered topics are relevant to your business and the aspects with the highest potential impact receive the most attention.
  • Revisiting the latest up-to-date foundational “base-hygiene” aspects of a Google Ads account. The theoretical overview is based on the findings from your custom account audit.
  • Deep-dive into the process of successful and efficient on-going account management. Introducing the processes, frameworks, templates and checklists our Senior Google Ads Strategists use in their day-to-day work
  • Mastering the art of deriving insights from campaign data. Defining and deeply understanding the key factors and KPIs influencing the campaign’s efficiency.

Experience matters. No interns, no juniors, no learning on your dime.

“Holini is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Holini doesn’t feel like working with an agency but more like an extension of our team.

I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our campaigns.”

Merily Leis
Head of Marketing at Klaus

Holini went above and beyond what we were expecting from a Google Ads agency. They were quick and creative with their solutions, and we always felt taken care of as a client. It is clear after working with them on multiple projects that they truly care about the success of our business, not just ticking boxes.

Great customer service aside, vast industry knowledge and the ability to see the bigger picture are what truly sets Holini apart, and why they are masters of their craft.”

Taavid Mikomägi
Digital Marketing Manager at Veriff

Frequently Asked Questions

It takes us approximately a week to conduct the audit that your training will be based on from the moment of receiving account access. After that, another week is needed to compile the training. So in total, it should take around two weeks to deliver the training.

Your audit and training will be handled by one of our senior Google Ads strategists. All of our strategists have extensive hands-on account management experience, which ensures the practical nature of the discussion and the actionability of all recommendations given.

We have conducted hundreds of audits, and we haven’t had an audit presentation meeting where the client hasn’t gotten value from it.

Having analysed accounts in various “shapes and sizes” and historical management styles, we believe there is almost always something to improve.

Google Ads is evolving so rapidly that in order to remain competitive and keep up with the platform’s developments, it’s required to constantly restrategise and launch new experiments. The training helps you ensure your team is up to date, able to deliver maximum efficiency and best possible results with Google Ads.

No. For the sake of clarity for your team or current Google Ads account manager, we will not be making any changes or adjustments in the account during the audit and training. We will discuss all the changes that we would recommend making, but you will be able to decide if, how, and when to implement them. 

However, if you would like help in implementing the changes and on-going account management, we’d happily discuss our Google Ads Management service with you.

This is up to you. We have a separate Google Ads Management service which we’d be happy to discuss with you.

No. The training is custom-built to your company with the aim to be as practical as possible and the basis for us to understand what areas require more attention and what to include in the training come from the audit. We don’t see it possible to deliver a custom training experience without having gotten to know your account beforehand, and the audit is the best way to do that.

Book a call with a Senior Google Ads Account Strategist