Google recently started to roll out the new Google Ads (previously AdWords) experience to more advertisers. It’s still in beta. The whole experience has been redesigned by Google to gain actionable insights, save time and get more done.
There are a couple of new features in the new Google Ads experience (Beta) which weren’t that easy to use or never existed in the previous experience. We’ll take a quick look at 5 different new ways on how you can get the most out of it.
1) Promotion Extensions
One of the coolest new features in AdWords is the “Promotion Extensions” which you can use for any sort of sales promotions. There are different types of occasions when you could start to use it. You have an option to show the promotion extension during a holiday like Father’s Day, Christmas, Black Friday and many other special events, or you can just choose the dates yourself and use the extension whenever your business is coming up with a fresh offer.
Currently, the promotion extension can only be used with six different currencies (USD, EUR, CAD, AUD, GBP, NZD) and it seems to be only available to use in the English language. You can also choose the promotion type to show in your extension – monetary or percentage discount and there are many other details that you can use to customize these extensions.
2) Overview Page
Google has decided to replace the little-used “Home” page in AdWords with a new “Overview” page and give it a nice redesign. There are different summary cards that show you insights generated by Google on how well your campaigns are doing. Different insights will appear based on whether you are viewing these cards on a specific ad group, campaign, or an account level.
In example, it can give you an overview of how well your display remarketing campaigns are doing and you can use this data to figure out how you can optimize display campaigns to make them perform better. New AdWords experience makes this so much easier than the previous one.
New overview pages sometimes also give you insight cards with different patterns which may arise in your data. The hourly performance pacing card notifies you when your clicks are unusually high or low so that you could investigate and take action.
There are many other useful reporting cards such as shopping top products, top keyword searches that displayed your ads, most-shown ads, locations, devices, day & hour, auction insights, too. The data is displayed visually and the performance highlights are showed nicely, which means that they are also easier to grasp.
Although you can also do this in the previous AdWords experience, now you can change the goal of your AdWords campaign any time (keep in mind that this feature is not directly related to the goals from Google Analytics or conversion tracking).
You can select the actions you’d like your customers to take and then you’ll start to see recommendations, opportunities, and features in AdWords, which are more relevant to your goals.
4) Keyboard Shortcuts
New AdWords experience offers users a helpful guide to different keyboard shortcuts that you can use to quickly navigate the account and make your work faster. You can access it in AdWords by typing the question mark “?” symbol on the keyboard.
Here are different shortcuts that you can use to boost your productivity
- ? – show or hide shortcuts list
- G then T – search for a page
- G then S – go to “Settings”
- G then O – go to “Overview”
- G then C – go to “Campaigns”
- G then J – go to “Ad groups”
- G then A – go to “Ads”
- G then X – go to “Extensions”
- G then K – go to “Search Keywords”
- G then Y – go to “Opportunities”
- Shift + W – show or hide the navigation panel
- Shift + A – see “All campaigns”
- Shift + N – create new
- Ctrl or ⌘ + C – copy
- Ctrl or ⌘ + V – paste
5) Date Range
There are also a few updates to help you measure the performance of a selected date range more easily. What I like is that it gives a quick way to see the performance data of the last “N” number of days. For example, this is useful when you want to see the data of the last 90 days.
By leveraging these features you can get insights from the data faster. Using these also gives you, the marketer, more confidence that you actually know what’s happening in your AdWords accounts.
This year, there will be several new tools released by Google to help smart marketers get more value out of their digital marketing campaigns. So which other features have you found in the new AdWords experience that haven’t been listed here? Leave your comments in the comment section below!