Discover how B2B marketers can tackle common data integration challenges and build a unified, reliable analytics foundation that supports smarter decision-making.
Practical workshops for B2B companies
In-depth and actionable workshops hosted by senior PPC & analytics specialists.
A walkthrough of the mandatory scripts and alerts we use across all accounts to stay on top of performance and avoid missing critical errors.
Insights from all GA4 audits for B2B tech companies from the past year, along with a custom Looker Studio self-audit template to help identify common issues in your GA4 accounts.
Understand how Google Ads bidding strategies are constantly evolving, with a look at shifting official recommendations and what’s actually working in real B2B accounts.
Sharing key learnings from all B2B Google Ads audits conducted in 2024, highlighting common mistakes, their impact, and how to avoid and fix them effectively.
Learn about server-side tagging, its advantages over traditional tracking, and how it enhances accuracy, privacy compliance, and data consolidation, with a live CRM data integration demo and a practical decision guide.
Explore why Offline Conversion Tracking is essential for B2B companies and how integrating offline sales data with GA4 and Google Ads can improve budget optimization in the era of AI-driven marketing.
Learn how to use Ad Customizers to enhance Ad Relevance, support machine learning, and automate details for maximum impact with minimal effort, including practical insights and examples.
The third workshop in our RSA-themed series focuses on how to analyze and optimize Responsive Search Ads for continuous improvement.
The second workshop in our RSA-themed series showcases our RSA creation template and shows how to leverage the format while addressing common B2B account challenges.
The first in our RSA-themed series, this workshop covers key steps in our ad copy process for crafting top-performing Responsive Search Ads for B2B companies.
Learn how Enhanced Conversions improve measurement accuracy, support privacy compliance, and boost Google Ads performance, with a live demo of the setup using Google Tag Manager.
Learn best practices for account structuring, uncover hidden inefficiencies, and ensure your budget allocation is optimized to keep your advertising efforts on the right track.
An overview of Google Consent Mode Version 2 changes, the risks of not adapting, and a practical guide to reviewing and optimizing your Google Tags setup in GTM.
We’ll share the most common high-impact finding from auditing hundreds of B2B Google Ads accounts, along with the theory behind this often overlooked cost-efficiency strategy.
Insights from auditing hundreds of B2B accounts, key checks you can run yourself to gauge an account’s health and potential.